Summary to essay on topic "Pharmaceutical Marketing"
The pharmaceutical industry is the industry that is involved in researching, developing, producing and marketing of drugs that have been licensed to be used as medications. The industry is also involved in marketing the pharmaceutical products and what many people do not agree upon is that the pharmaceutical marketing affects both the professionals and the patients who use the pharmaceutical products…
Download file "Pharmaceutical Marketing" to see previous pages...
To this effect, the companies have come under great scrutiny and they have been viewed as negatively affecting the entire medical fraternity. However, many people do not see the connection between the pharmaceutical marketing and the negative effects it has on the professionals and the patients as well (Higgins, Let us write or edit the essay on your topic "Pharmaceutical Marketing" with a personal 20% discount.. Try it now 39).
Pharmaceutical marketing is the business activity of advertising and promoting the sales of drugs or pharmaceuticals. Although many people are opposed to the fact that marketing of pharmaceutical products affects the physicians and the patients, there is evidence that the practice is harmful to both the medical professionals and the patients and it is in this effect that many countries around the world have put up some legislation that seek to limit the activity. This is because the pharmaceutical marketing strategies that the industry has embarked on have put both the physicians and the patients at a dilemma with many drug companies competing to lure the physicians and the patients into using their products. ...
This is because the physicians are the most important people to the industry and this can be attributed to the fact the physicians are the people who are involved in prescribing medicines to the patients. It is in this effect that the industries concentrated on the physicians as the targets of their advertising and this meant that the industry would send many of their representatives to the medical facilities and also use other avenues to reach the physicians. One of the avenues that the industry employed was the utilization of medical conferences whereby a company would be the host. This was a very effective form of advertising but with time, it became obsolete and the industry had to come with new methods of marketing (Higgins, 39).
This precipitated the direct advertising to the consumer. This has been viewed as very destructive because even the physicians sometimes cannot convince a patient on the prescription drugs that are best for a particular condition. This means that the patients have some information about some drugs and this has put even the relationship between the patient and the physician in jeopardy. This has been seen as one of the negative effect of the pharmaceutical industry advertising directly to the consumers (Polen, 39).
There is controversy related to pharmaceutical advertisement and various quarters are opposed to the increased advertisement while others view this as a better way of informing the consumers. Those opposed argue that advertisements have adversely and negatively affected patients as well as physicians. It has been cited that these advertisements does not list the side effects of the drugs to the patients and also conceal some very important information pertaining to a particular drug (Parker,
...Download file "Pharmaceutical Marketing" to see next pagesRead More
Cite this document "Pharmaceutical Marketing"
(“Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/miscellaneous/1499352-pharmaceutical-marketing
(Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 Words)
Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/miscellaneous/1499352-pharmaceutical-marketing.
“Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1499352-pharmaceutical-marketing.
Cited: 0 times
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "Pharmaceutical Marketing"
This essay discusses medicare products produced by Cambridge Science Pharmaceutical company that include those that aim at treating metabolic disorders, immune deficiencies, and gastrointestinal among other acute and chronic medical conditions. The researcher analyzes the topic of obesity and also identifies it's common problems.
With this in mind, inventor of new pharmaceutical drugs could actually protect themselves from other people who wish to imitate and reproduce the said drug (IUS Mentis, 2011). It simply means that pharmaceutical companies who own patented drugs have the legal right to file a fraud case against any business entity or person who will be proven guilty of imitating a drug that has already been registered under the patent laws (Bently & Sherman, 2001).
Marketing through television and internet is effective because they are available to almost every person in the world and advertising through these channels raise the level of awareness in people about ongoing changes and latest issues in healthcare. If we talk about internet advertising, we can say that it is one of the most effective tools of marketing in the present world.
The role of marketing in effective implementation of strategic planning process is determined by how different types of marketing organizations, programs and policies work better under different strategies. Different strategies of a business are accompanied by functional policies and competitive devices such as customer service, advertising and product quality (Dodds, B.
The author states that the sustained growth of Actavis is attributed to its continuously increasing portfolio, enhance ment in sales volume and value of its product(due to their better quality) , development of all-inclusive range of theurapeutic drugs, thechnological upgradation and commitment to intoduce new, safe and affordable drugs.
This paper looks at the shifting marketing practices of pharmaceutical companies, as they try to grab a larger share of the market for drugs. By doing so, they attempt to rake in larger profits at the expense of the ethical marketing practices that were the hallmark of the pharmaceutical industry in earlier times.
Usually, these people who work in sales hold a bachelor’s degree in business or one of the life sciences. Sales representatives should have knowledge on the product they are selling and must be good conversational skills in order to
g Advertising), unethical recruitment of physicians, physicians targeted promotions, researchers’ conflicts of interests and finally, data manipulation during drug trials, which are by no means ethical from any frame of reference. Activists and advocacy groups have long
On the contrary, opponents of this argument state that government involvement in all sectors should be minimal. Faced with this view, most healthcare providers engage in a cost effective manner in marketing
According to the author, the production of a drug in this industry involves testing to eliminate any chances of dangerous or life-threatening side effects in the final product. The Food and Drug Administration of the US Government tests and approves all pharmaceutical products in America before such products reach the pharmaceutical market.
3 Pages(750 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the essay on your topic
with a personal 20% discount.