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Change Experience - Essay Example

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Summary
A change is meant to bring about improvement in an organization by changing how people carry out their day-to-day tasks. The writer of the paper "Change Experience" shares own experience of introducing an information system in the pharmaceutical marketing and challenges related to it…
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Change Experience
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"Change Experience"

Download file to see previous pages People are always ready to resist change as an effort to retain their well-known methods of operations. Resistance to change was the main challenge of the new information system in the pharmaceutical marketing. People offered both intentional and unintentional resistance to the new operating system in their operations. Intentional resistance involved avoiding using the system intentionally. This meant that people adopted the traditional method to obtain information about a certain product. In such cases, people were fully aware of the benefits of using the new system but they opted to bypass it. In the unintentional resistance, people developed a negative attitude toward the new system. The negative attitude was developed from consideration of the cost and the efficiency of the new system. Although the conventional method of prescription is efficient and fast it lacks accuracy. The new system, on the other hand, enhances accuracy but it is time-consuming and hence inefficient (Rokeach, 1973). Learning new ideas is always a challenge to many people and, this had an effect on the new system. Although the system is user-friendly, most people working with the system were incompetent and, this contributed to their resistance. Having been trained using the traditional operation system meant that the new system was a challenge to both my career and industrial operation. Throughout our training, we had been taught how to have as much information as possible concerning a certain pharmaceutical product....
Learning new ideas is always a challenge to many people and, this had an effect with the new system. Although the system is user friendly, most people working with the system were incompetent and, this contributed to their resistance. Having been trained using the traditional operation system meant that the new system was a challenge to both my career and industrial operation. Throughout our training, we had been taught how to have as much information as possible concerning a certain pharmaceutical product (Borkowski, 2005). This meant that we had used all our resources, time learning, and memorizing information about pharmaceutical product. When I first encountered the new information system, I felt betrayed. This is because I considered my education system as a waste of time and resources. I considered the new system as nullification of our education and experience in the pharmaceutical industry. I also felt betrayed since any ordinary person could use the new information system to perform a similar task as that performed by a trained pharmacist. Revolutions resulting from adopting technology in various firms and industry are inevitable. This indicates that learning or adopting new technology is the best method of enhancing sustainability in the modern business world (Funigiello, 2005). This awareness challenged me to learn how to use the new information system. Despite the challenges and feelings of betrayal, I had to learn how to use the new information system in order to save my profession. Learning how to use the system involved substituting my ordinary knowledge about prescription with the working of the new system. The second action involved ...Download file to see next pagesRead More
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