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Although, globalization particularly capitalist globalization is mainly viewed as an economic based process, it can make maximal social impacts in various forms. Whether through business organizations’ functioning and through other economic based decisions, globalization can make many business and social impacts, and this is where ethical challenges will arise. With globalization mainly carried out to fulfil economic potential, ethical aspects could be given second preference. That is, when economic opportunities are ‘vehemently’ tapped through globalization, without focusing on other aspects particularly social aspects and business ethics, ethical challenges could be a major issue. Needless to say there are both die-hard critics as well as ardent supporters of the trend of capitalist globalization, with ethical issues brought into more prominence.
When the term, globalization is focused from an overall perspective, it can be used to define the practices and processes that are carried out by business organizations, governments, social groups and common people to interact and assimilate among themselves in different spheres of human life, from economical to cultural, social, etc., breaking the geographical boundaries or a particular country’s borders in various, etc.. “Globalization may be thought of as the widening, deepening and speeding up of worldwide interconnectedness in all aspects of contemporary social life, from the cultural to the criminal, the financial to the spiritually.” (Wiley, Nandi and Shahidullah, 1998). This definition of globalization was further reinforced by Joseph E Stiglitz, recipient of the Nobel Prize in Economics. He defined it as “the closer integration of the countries and peoples of the world ...brought about by the enormous reduction of costs of transportation and communication, and the breaking down of artificial barriers to the flows of goods, services, capital, knowledge, and people across borders." (2002,
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However, there are an equally large number of books and movies that depict the attitudes that people take towards gender in a satiric manner. Some also criticize them through techniques other than humour. Such texts often are able to understand the insidious ways in which patriarchy as a social system works and are able to look at the performative aspects of gender and how rituals affect the way in which such roles are defined.
Likewise, the discourse also aims to provide an analysis of the rationale and appropriateness for the code of ethics for these organizations. Finally, through a comparative analysis, one finally aims to learn about diverse standards of approaches to professionalism in the communications industry.
For this reason, capitalistic system of economy can determine the different ways through which opportunities people have, can improve by engaging them in individual effort to look for the required resources. However, while the view of capitalism from an individualistic perspective is good, in other cases, it will be difficult to differentiate it from the collectivist perspective because of the infrastructures, which are available to promote exploitation of nature.
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As a result, these companies are mobilising their customers, shareholders, and their competitors to behave differently. This transformation of organisational behaviour towards increased social consciousness somewhat goes against the traditional context of running capitalist-based businesses.
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