Implication of New Media over Old Media - Essay Example

Running Head: MEDIA Implication of New Media Over Old Media Name Institution Date Implications of new media over old media. The digital age brought along the new media that threaten to overtake the traditional media. Currently the younger generation prefers to acquire information from the internet through social media. The most popular in this category happens to be facebook and twitter (Home Contact Events John Postill Papers Publications Research New media practices in China, South Korea, Japan, India, Ghana and Brazil, 2010). Other forms of the new media include videos through channels such as YouTube, blogs, galleries, RSS feeds, widgets, mobile, tablet apps and podcasts. These forms of media, unlike the traditional forms, may have ambiguity. Traditional forms of media often involve the office made reports through TV and radio channels. Nowadays people have a say to the news they receive by having feedback from the recipients of the reports (www.waset.org/journals, 2012). This mode of giving opinions to the reports given has led to the bending of old media to new media. The old forms of media now have adopted the use of feedback through text messages, social media and making calls. The new forms of media promise to overthrow the old forms due to their global appeal. The appeal comes from the fact that the new forms of media have the internet as their base. The internet's  access can be done anywhere in the world hence easily accessible. Most people prefer to use the internet as their primary source of information due to its accessibility. Additionally the internet can be accessed through portable devices such as mobile phones, laptops and tablets. In the recent years, the tablets have revolutionised the digital age. This device can be described as a crossbreed between a mobile phone and a laptop. It has the functionality of both hence more efficiency in less physical space (Home Contact Events John Postill Papers Publications Research New media practices in China, South Korea, Japan, India, Ghana and Brazil, 2010). The revolution brought about by the new forms of media has forced the old forms to adopt the trend in order to maintain their relevance. Older forms of media and traditional powerhouses have resulted to blogging, posting videos on YouTube and posting the latest news in the social media. These new forms of communication go hand in hand with the traditional methods. Not everyone may be available for the news bulletin at the time that the news happens to be aired. As a result, traditional forms of news give everyone a chance to catch on the news at a later time. It may be impossible to travel with a TV set, but the same cannot be said for internet enabled gadgets. Through the internet, a person can access any information through a few clicks, pressing of a button or taps. This sensational form of communication keeps everyone posted even while on the move (James, 2012). Traditional media finds difficulty in coping with the new media. This results from the fact that it cannot control the recipient on what to watch, listen to or read. This power gave the traditional media the benefit of having their recipients at their disposal. Nowadays the recipient controls what to see by choosing between the options given. This freedom to choose comes has both pros and cons. The recipient does not become enslaved to only what the media house gives and can choose what to intake. The recipient can also give his/her voice concerning the matter hence not only becomes the recipient but also a participant. With the choice of what to receive, the trustworthiness of the information given now depends on the recipient. Only the recipient can decide whether or not to trust the information given to him/her. This also comes along with ambiguity in the information given. One source can give information that contradicts another source hence only the recipient decides what to believe. The influence of new forms of media has the biggest impact in South Korea and Japan. The internet users in these two countries form the biggest percentage among the total population. In South Korea, 98.7% of the population has access to a desktop. The country also has the highest mobile penetration in the world. In 2011, there were 53.1 million mobile subscriptions which translate to more than one per person. The marketing industry in the country takes advantage of this and now does most of its marketing online. For example, a travelling app called ITour Seoul 2.0 seeks to tap into the online market interested in touring. This massive online population renders the traditional media useless not unless it transfers online. Mobile subscriptions surpass the population in South Korea. The country leads technology wise especially in internet connection since in 2010 90% of the country’s household had access to broadband (South Korea - New Media Trend Watch Long Haul, 2012). The only competitor to South Korea happens to be Japan (James, 2012). The country’s 63% of mobile users have access to the internet through their mobile devices. This figure, however, can be surpassed by South Korea when the country nears maturity in the market. South Korea has tremendously grown in the use of smartphones. In 2009, the country had 0.5 million users of smartphones, and in 2012, the country registered 42.8 million users, which relates to 8460% increase. At this rate, the country can have approximately 52.5 users in 2013 which translates to 90% of the total population. In the coming years will South Korea dominate as a technology savvy country. The sharp increase of the number of internet users in all mannerisms almost renders the country’s traditional media useless. Many countries have multinational social media as the most popular. South Korea’s main social media, however, happen to be local. The country’s unique language makes the country’s online market to be hard to penetrate. The leading social media in the country include Naver, Tristory and Cyworld. The blogging job belongs to Tristory while Naver serves as the search engine and Cyworld as the social media. The popularity of Cyworld, however, continues to deteriorate on a daily basis (South Korea - New Media Trend Watch Long Haul, 2012). South Korea’s mainstream media has little or no relevance due to the vast popularity of the new. The new forms of media attract attention from the whole world hence a mass appeal. This global audience often finds ways to communicate and share vital information. Although South Korea may seem like an island of a technology advanced society, its new media cannot ignore the rest of the world. The country boasts of being the continent’s (Asia) third best economy and the world’s number 13 (The Economy of South Korea, 2007). This goes on to prove that the new media does not form a distraction instead it has helped to boost the economy. The country also boasts of owning some of the world’s leading mobile phone companies such as LG and Samsung. This goes on to show that the country’s media may have already overthrown traditional media and if not it will within a short time (The Economy of South Korea, 2007). Japan’s old forms of media continue to suffer a terrific deal as more people opt for the new media. This shift particularly popular in popular culture has led to most artiste in Japan to go for the internet. This shift results from the new found freedom and the popularity of the latter. Some artistes claim that the new media gives one the chance of doing whatever he/she pleases with his/her material. Additionally the new form of media’s popularity continues to be a tremendous boost (Among The Audience, 2006). The new media enable an artiste to make more money. He/she also gets feedback from his/her fans on what they think about it and what they expect in case of disappointment. This feedback may at times be hardly projected given the extreme freedom of speech in the new media, but it does help one to improve greatly. The lack of satisfaction from the old forms of media mainly results from the massive control of a person’s project by label companies. To add insult to injury, the artistes can get a share of their project as low as 2.5%. Given Japan’s passion for work, no one finds the time to sit in front of a TV endlessly for 3 to4 hours. TV and radio have undergone a slow death in the light of the largely growing new media (Among The Audience, 2006). Some have opted to bypass the traditional forms of media in favour of the new media, citing that the old media does not give credible information due to self-preservation. This self-preservation results from the donors of the organisation being particularly observant on the content portrayed. If the donors do not like the content they withdraw their sponsorship on immediate effect. Given that the traditional forms of media have less freedom and recipients have a wide variety to choose from, the old media’s influence continues to decrease. These traditional forms of media especially TV, radio and newspaper have a hard time attracting the younger generation. This generation, which has massively opted for the internet, does not have time for the old media. Instead, they flock social media websites, get their information from blogs, watch and review videos from video hosting websites. This significant shift has led to the traditional forms of media quickly adapting the new forms of media to maintain their relevance. This brings up the question of whether the traditional media will be around in the next ten years. The transformation goes into the lengths of TV stations that allow interactions through commenting. One such station happens to be Nico Nico Douga (New media keep old media honest, 2011). This channel streams its content online. The channel’s popularity has attracted key people in the society including the former president of the country, Ichiro Ozawa. The president claimed that the mainstream media (TV and newspapers), do not convey the facts right. The channel has a real time comment section at the disposal of everyone. The freedom of speech through real time commenting happens to be one of the few modes through which traditional media has adapted to the new media. Most notably during the earthquake that hit Japan, the Nico Nico Douga channel collaborated with NHK (New media keep old media honest, 2011). This cooperation oversaw the efforts to fetch and transmit the news. This mode of co-operation shows the extent to which mainstream media goes to preserve its relevance. Given the younger generation’s preference for online access to media it would only be wise for the traditional media to chase after them online. This new revolution, however, comes at a disadvantage to the old media. The old media can no longer dictate what the recipients will receive. This freedom of choice risks the phasing out of traditional media. In some cases, nonprofessional bloggers have higher popularity than the professional journalists. This popularity especially comes with the ability to connect with the audience unlike the doctored information given by professional journalists. The younger generation has already become used to relaying their train of thoughts through social media hence professionals should find a way to allow commentaries. New trends and breaking news first become spotted on the internet and social media. The Social medium website, twitter, have a section called trends. Here, the users can catch on the changing events and new happenings of the world and even share their thoughts on the same. This form of sharing information has proven to be more efficient than old media. The reason behind this originates from the fact that, before the old media verifies the validity of the information the flying information already becomes common sense. The old media have to verify the information in order to preserve their trustworthiness. As mentioned before, online conveyed often has ambiguity due to rumours and efforts to defame others (app.mica.gov, 2012). In conclusion, given the new trends set by the new media, the old media has no choice but to adapt into the new media. Traditional methods such as newspapers and magazines may be phased out by blogs, TV and radio by streaming of videos and audio. Nowadays people no longer depend on the radio for their favourite songs. They just use search engines to search for them in the websites that has hosted them and then listen to them. Movies have also undergone the same revolution whereby a person can stream them in websites known for hosting them. All these forms of new media continue to be a significant threat to the old media especially in the two countries reviewed. Bibliography Old Media, New Media. (1999). Retrieved 9 23, 2012, from Agincourt Computing: http://www.aginc.net/media.htm Among The Audience. (2006). Retrieved 9 23, 2012, from The Economist: http://www.economist.com/node/6794156 The Economy of South Korea. (2007). Retrieved 9 23, 2012, from School Directory: http://www.spainexchange.com/guide/KR-economy.htm Home Contact Events John Postill Papers Publications Research New media practices in China, South Korea, Japan, India, Ghana and Brazil. (2010). Retrieved 9 23, 2012, from Media Antrhopology: http://johnpostill.com/2010/01/18/new-media-practices-in-china-south-korea-japan-india-ghana-and-brazil Old Media, New Media - Pew Research Centre. (2010). Retrieved 9 23, 2012, from Pew Research Center Publications.: http://pewresearch.org/pubs/1602/new-media-review-differences-from-traditional-press New media keep old media honest. (2011). Retrieved from The Japan Times: 23 South Korea - New Media Trend Watch Long Haul. (2012). Retrieved 9 23, 2012, from South Korea: New media Trend Watch: http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/63-south-korea app.mica.gov. (2012). Challenging Old Assumptions. Engaging New Media, 30. James, B. (2012). The Challenges and Opportunities of New Media for Press Freedom. New Media: The Press Freedom Dimension, 91. Rogers, M. (2010). The Collapse of Old Media and Antique Ratings Systems. Retrieved 9 23, 2012, from Marketing Japan: http://modernmarketingjapan.blogspot.com/2010/07/marketing-japan-collapse-of-old-media.html Wendy Hui Kyong Chun, T. K. (2005). New Media, Old Media: A History and Theory Reader. Wisconsin: Routledge. www.waset.org/journals. (2012). The Study on the Conversed Remediation between Old and New Media. World Academy of Science, Engineering and Technology, 26. Read More

The recipient can also give his/her voice concerning the matter hence not only becomes the recipient but also a participant. With the choice of what to receive, the trustworthiness of the information given now depends on the recipient. Only the recipient can decide whether or not to trust the information given to him/her. This also comes along with ambiguity in the information given. One source can give information that contradicts another source hence only the recipient decides what to believe.

The influence of new forms of media has the biggest impact in South Korea and Japan. The internet users in these two countries form the biggest percentage among the total population. In South Korea, 98.7% of the population has access to a desktop. The country also has the highest mobile penetration in the world. In 2011, there were 53.1 million mobile subscriptions which translate to more than one per person. The marketing industry in the country takes advantage of this and now does most of its marketing online.

For example, a travelling app called ITour Seoul 2.0 seeks to tap into the online market interested in touring. This massive online population renders the traditional media useless not unless it transfers online. Mobile subscriptions surpass the population in South Korea. The country leads technology wise especially in internet connection since in 2010 90% of the country’s household had access to broadband (South Korea - New Media Trend Watch Long Haul, 2012). The only competitor to South Korea happens to be Japan (James, 2012).

The country’s 63% of mobile users have access to the internet through their mobile devices. This figure, however, can be surpassed by South Korea when the country nears maturity in the market. South Korea has tremendously grown in the use of smartphones. In 2009, the country had 0.5 million users of smartphones, and in 2012, the country registered 42.8 million users, which relates to 8460% increase. At this rate, the country can have approximately 52.5 users in 2013 which translates to 90% of the total population.

In the coming years will South Korea dominate as a technology savvy country. The sharp increase of the number of internet users in all mannerisms almost renders the country’s traditional media useless. Many countries have multinational social media as the most popular. South Korea’s main social media, however, happen to be local. The country’s unique language makes the country’s online market to be hard to penetrate. The leading social media in the country include Naver, Tristory and Cyworld.

The blogging job belongs to Tristory while Naver serves as the search engine and Cyworld as the social media. The popularity of Cyworld, however, continues to deteriorate on a daily basis (South Korea - New Media Trend Watch Long Haul, 2012). South Korea’s mainstream media has little or no relevance due to the vast popularity of the new. The new forms of media attract attention from the whole world hence a mass appeal. This global audience often finds ways to communicate and share vital information.

Although South Korea may seem like an island of a technology advanced society, its new media cannot ignore the rest of the world. The country boasts of being the continent’s (Asia) third best economy and the world’s number 13 (The Economy of South Korea, 2007). This goes on to prove that the new media does not form a distraction instead it has helped to boost the economy. The country also boasts of owning some of the world’s leading mobile phone companies such as LG and Samsung. This goes on to show that the country’s media may have already overthrown traditional media and if not it will within a short time (The Economy of South Korea, 2007).

Japan’s old forms of media continue to suffer a terrific deal as more people opt for the new media. This shift particularly popular in popular culture has led to most artiste in Japan to go for the internet. This shift results from the new found freedom and the popularity of the latter.

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