Future of Technology Involved in the Broadcasting of News - Term Paper Example

Running Head: News Technology News Technology [Institute’s News Technology The paper deals with future of technology involved in the broadcasting of news. It also encompasses the three most basic trends in news. Moreover, it signifies that how the creation of news takes does plus and how does the consumption occur. Towards the end, the paper gives a detailed analysis of future of news technology and its impact on contrary to the traditional trends in news. Our lives are truly a function of science and information technology. It is amazing to look at how has the advancement of science and information technology changed the way world used to live, it has revolutionized our lives largely. The overwhelming effects of technology have encompassed every walk of life; including transportation, agriculture, health, medicine, space invasion, etc, yet in a different but unique manner. It has changed the way we used to make interactions with each other. This new, dynamic, and powerful arc of information technology has greatly modified the news sector as well. It has not only modified the way news used to be, but also has opened and developed new and astounding dimensions and trends for broadcasting and disseminating news (Keramane & Duda, pp. 1-32, 1997). With the advancement of newer technologies the accessibility of news has increased by leaps and bounds by the common people, modes of transmission of news have become efficient, different trends came into existence in order to satisfy the needs of people on different mediums with different styles, and the means of quenching people’s thirst of knowledge have increased efficiently. The three basic technology related trends that have acted as a source of information for centuries across the globe are TV, radio and newspapers. Television Television acts as a very important and significant factor in making the accessibility of everyday news as quickest as possible. It has the advantage of graphics and visual demonstration as well. The basic nature of humans is that they get more attracted towards the visuals and graphics that make them understand the purpose the best. It is the case with TV broadcasting of news that due to the visual and graphics attached, it has larger audience, the understanding of news become easy, the message appears to be more authentic, and the object displayed seems to be more realistic (Downie & Kaiser, pp. 23-25, 2003). Different television network provides their subscribers with different channels dedicated to the purpose of news transmission only. These channel broadcast news all day long, the news coverage includes breaking news- the news having critically important and very urgent and the headlines- the overview of all the important news. Headlines mostly cover the slide positions on the TV screen, in order to facilitate people in accessing multiple news coverage simultaneously. Radio Radio plays as a significant role in transmission and broadcasting of news worldwide and especially in those areas where accessibility of television is very low or zero. It is also an efficient and effective means of news transmission when the listener is traveling, it is handy therefore, it can be easily integrated into other devices as an add-on to provide the news coverage and an insight of what happening around the world. Mostly in radio shows, news transmission is the larger part of a day’s schedule (Rich, pp. 43-48, 2009). However, news channels also provide different segments where mango people come and opine their views about different news. That is how the collection and transmission of feedback of any particular event, happening, or news is possible by using radio means of news transmission. Newspapers Newspapers are the most basic and primary source of transmission of news and news coverage by the people. Newspaper has the advantage of being in hardcopy over the other news trends that are mostly the soft copy. It gives the more understanding of the object or message in this regard. Newspapers cover every lifestyle and divide them in different segments in order to ease and facilitate the reader with the latest happenings around the world. Another advantage of newspapers over the other trends is that while using other means of news transmission an audience can not usually save the news and read it anytime later, however with newspapers in hand one can always refer and read the desired news easily. There was a time, when there existed an institution run trend in making, transmission and understanding of the news. That was the controlled or monitored news, in which the information transmitted used to be the information passing the barriers imposed by the organization or institution controlling it. That type of news coverage used to be limited, inauthentic, incomplete, biased, and used to show only one side of the picture, the side that the authorities had no problem in making it public. This mode of creation never allowed people to think outside of the box and used to do the mind mapping of the public in consent with the authorities controlling the news. This was valid for every trend in news i.e. television news, radio news, and newspapers. All these news broadcasting medium were under control of institutions like government and different bodies controlling and shaping government. However, the sources were still trustable as it was the only option. However, with the advent of technology, the world has become a global village. Distances have shortened like never before and the original news is very hard to conceal. This has given rise to a user or audience run trend in news making. This trend has increased the reliability of news; the news gives a complete feeling, people put their trust in the messages delivered by different news trends, and the news is now widely accepted and easily available (Keramane & Duda, pp. 1-32, 1997). The consumption or understanding of any news is a function of creation and broadcasting of news. Most of the times, the news transmitted is the outcome of consumption of any other news. News mostly follow the chronology of the events happened with respect to time and covers the newer event in forthcoming bulletins (Kovach & Rosenstiel, pp. 19-22, 2007). The consumption of news implies to the fact that how people respond to any news or how do they take it. There are two major types of consumption of news, one is what we know as passive consumption and the other is the active consumption of news. Passive consumption of news means when the audience remains passive or stays inactive about the news; it does not make any vivid response, neither in agreement or in opposition to the news. Passive consumption of news happens when the audience remains indifferent to any news or its effect, and stays silent. Passive consumption was chiefly the function of institution run trend of news making. It happens when the audience does not have any means to verify the information transmitted, therefore the audience opts to remain silent or indifferent about the delivered news (Rich, pp. 62-64, 2009). However, active consumption is an opposite phenomenon. It happens when the audience responds to the news delivered to it, the response can be positive, negative, or uncertain but an active audience always responds. The active audience has a thirst of knowing more and this thirst enables the audience to search and verify the news itself. The advancement in technology has opened new dimensions for various news trends, internet being one of them, and this advancement has showed the world another side of consumption of news i.e. active consumption (Downie & Kaiser, pp. 59-62, 2003). The active consumption of any news relies on evidence and proofs diversified all around the consumer, an active consumer of news collects, analyze all the relevant evidences with respect to any particular news, and then make an opinion about it. This type of behavior wakes a sense of responsibility and credibility among the audiences. The future of news technology is evident from the global shifting of the institution run media to user or consumer run media. This depicts that the new means of news comes into existence with the advancement and development of information technology along with the three basic trends of news (Keramane & Duda, pp. 1-32, 1997). However, there are certain evidences that shows that the shift in trends of media is chiefly irreversible. Internet has acted as a substitute for the three basic trends over the years and it provides every type of news as delivered by these three basic sources. Newspapers are losing the audiences, while on the other hand the readers of e-newspapers are increasing day by day. As the e-newspapers increases the mobility, reduces the cost, and results in easy accessibility in this age of science and technology (Zittrain, pp. 90-92, 2008). The use of television as the means of trends in news is most likely to be replaced by internet television. The internet television is the easiest way to watch news and have a television like feeling with reduced cost, easy availability that is independent of time and place, easy mobility, and increased efficiency. The mobile internet TV has the same features as that of traditional television plus some additional features as well (Zittrain, pp. 80-91, 2008). These additional features include saving of any particular news for usage at some later period of time, recording any news clip, playing it over and again, sending the news in the same format to any friend, etc. Blogging is another trend that does not replace any basic source but satisfies the most critical need of providing a platform to the common people in order to view and analyze their feedback with respect to everyday news (Paulussen & Domingo, 263-283, 2008). Blogging allows people to have their say and be an active consumer of news in order to bridge the gap of two-way news technology (Katz, pp. 95-107, 2009). It has signified the importance of the common people and their opinions and gives rise to democratic news by eliminating the institutional control trend and encouraging consumer run trend. However, the future of news technology imposes some serious threats on the present technological trends in news. The first and very basic threat is the deficiency of reading experiences of the people. The hard copy is always a nicer medium to read and to feel the message concealed in the news (Rich, pp. 43-48, 2009). However, with the development of various new technological trends, the reading experience of people reduces greatly. Secondly, with the advancement of blog trends, the journalistic quality and standard writing skills have faced a downfall. As while blogging, there are people that does not consider and regard linguistics and grammar equally important as the message (Kovach & Rosenstiel, pp. 19-22, 2007). They only highlight the theme of their messages without giving due regards to the quality of messages. Moreover, a cultural context in printed hard copies dates back to the ancient times. With the development of other trends, this cultural heritage suffers deep ignorance. Nonetheless, the development and introduction of other trends in addition to the basic trends in news has opened new era of opportunities and future dimensions. It has resulted in an optimized and the maximum rewarding reading experiences of the news consumers. Unlike the newspapers in old times, the newspapers at web are more understandable, the language is easy as compared to the traditional papers like The New York Times etc, and the context is short including the reference to what happened in the past (Paulussen & Domingo, 263-283, 2008). Thus, the new age man just goes through the minor details and gets the optimized result and the best understanding of the news. Moreover, we can check the grounds or roots of different sources available in the newspapers. The hyperlinks provide quicker access to the sources and allow us to check and question the validity or authenticity of the news. This helps in developing and providing the behavior of an active new consumer. The other very significant point related to the future of news technology is the advent of democratic news. As stated earlier, the news broadcasted in old times was not user or consumer controlled, rather they were under control of institutions or organizations having larger powers to control the context of news to be delivered in order to do the mind mapping of mango people as per their wishes and motives (Katz, pp. 95-107, 2009). It was a one way medium in which the feedback of people was the matter of least importance and significance. The news was an easy means and a very strong tool for misusing and misguiding people under certain propaganda. However, the future of news technology is not that dark as it is past. Though the creation of news is not, completely user controlled but still there is a certain amount of consumer rum trend in it. The blogging trend has allowed and encouraged people to have their say, therefore the feedback or response of mango people is important in the future given by these new news technologies (Johnson, pp. 580-85, 2009). The future of news technology gives rise to a democratic state in which news is not under the ownership of any particular organization or group of people. Conclusively, the paper has discussed some of the significant aspects of technology-related trends of news and their prospects in the future years ahead. It is an expectation that the paper will be beneficial for students, teachers, and professionals in better understanding of the topic. References Downie, Leonard & Kaiser, Robert G. (2003). The news about the news. Vintage Books. Johnson, Kirsten A. (2009). “Impacts of Hyperlinks and Writer Information on the Credibility of Stories on a Participatory Journalism Website.” Lecture Notes in Computer Science. Volume 4663, pp. 580-585. Springer. Katz, James E. (2009). “News Blogging in Cross-Cultural Contexts” Journal of Knowledge, Technology, & Policy. Volume 22, Issue 2, pp. 95-107. Keramane, Cherif & Duda, Andrzej. (1997). “Operator based composition of structured multimedia presentations.” Lecture Notes in Computer Science. Volume 1356, pp. 1-32, Springer. Kovach, Bill & Rosenstiel, Tom. (2007). the elements of journalism. Three Rivers Press. Paulussen, Steve, Domingo, David. (2008). “Citizen Participation in online news media.” Journalism Online. VS Verlag, pp. 263-83. Rich, Carole. (2009). Writing and reporting news. Cengage Learning. Zittrain, Jonathan L. (2008). The future of the internet and how to stop it. Yale University Press. Read More