The Power of Mass Media - Essay Example

Since the media has the capability to reach out and is able to leave an impression on millions of people around the world, delivering unbiased and objective news must be their top priority. It is their job to present facts and that only – of course, having put to mind the ability to know the limit of what must be presented or not.

          During the early parts of the second half of the twentieth century, the media allegedly had not been able to do its rightful job. Disputes between the “black” and the “white” Americans were told to be [worsened] by the way the media had presented it to the public. With already prejudiced opinions about the “blacks,” they – as the Kerner Report found out – “have failed to communicate” the truth. A breach of confidence over knowing what was true – or not – had evolved.

Today’s situation, fortunately, is unlike the past. Although there are still issues between the conflicting “colors” in America in the present, having elected a “black” president must now prove that the “white” Americans have accepted that there is [really] no race superior to the other; and with their ability to influence the public’s idea about something, the media must take serious steps toward realizing that with their “almost-unlimited” right to free expression, considering the civil right of a person, a society or an organization is one essential idea that must not be put off.