We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Advertising Profolio - Essay Example

Comments (0)
Summary
One is a bleeding billboard and the other showing the dangers of tailgating. Both billboards are shown in the picture below.
The first billboard creates a concept of the danger of driving in…
Download full paper
GRAB THE BEST PAPER
Advertising Profolio
Read TextPreview

Extract of sample
Advertising Profolio

Download file to see previous pages... Both the sedan and the truck are badly destroyed after the crush. The billboard is accompanied by the message “Tailgating isn’t worth it. Give Trucks room. It’s the law”.
The basis of the argument in this essay will be drawn from Leiss et al. (2005) with a theme of cultural frame and a focus on actualization of objects to create a deeper meaning in advertisements. According to Leiss, “a cultural frame arises from a set of images, forms of communication and some values. The three arise from the amalgamation of marketing and advertising, mass media and the popular culture.” (Leiss, 2013, 91). To begin with, the ads are chosen from the fact that they have a common aspect of road safety. They are, however, set differently with varying messages through the same background meaning, road safety. The communicative aspects in the ads are by far actualization of objects.
The ambience of both advertisements is a sorry mood. Accidents have occurred in both cases as a result of dangerous driving. In the first ad, a child is bleeding following poor driving on a rainy day. In the second ad, the sedan is tailgating a truck rather than keeping a safe distance as required by the law. The results are an impact that causes both the sedan and the truck to even fold up the billboard. This is a smartly created ad that vivifies the billboard itself. It is indicative of a real time accident happening on the billboard. On the one side, the sedan’s front has been smashed up, and the driver must be in a fatal condition. On the other hand, the truck has only the back smashed but the cabin is quite some distance away, meaning that the accident had little or no consequence to the occupants of the truck. The ad makes sense as the sedan’s driver is seemingly the one on the wrong for tailgating a truck. The truck was hit, but the occupants did not suffer as much ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Advertising
Name Institution Instructor Course Date Expository essay on Advertising Introduction Advertising is a communicative approach to reaching an audience or a market used to encourage a targeted audience to take up a new activity or continue doing the same. Mostly, the reason for advertising is making it known to the consumer of the presence of a product or service in a competitive market then encouraging them to buy it.
4 Pages(1000 words)Essay
ADVERTISING
Advertising has become necessary in business or any endeavor these days. Businesses and organizations need to get the attention of the mostly busy 21st century citizens of the world. Advertising strategies have to be well planned in order for it to be successful in
2 Pages(500 words)Essay
Advertising
Its marketing is well known because of the symbol the company used globally that is the RED Coffee mug with Nescafe logo on it. Nescafe has advertised with the native language for the particular target market of every country, as it was advertised
2 Pages(500 words)Essay
Advertising
There are various forms of media used in advertising, but the uniting theme about them is that all of them try to pass the message in the most appealing way possible. Examples of
2 Pages(500 words)Essay
Advertising
The applications of argument include ‘Logos’, ‘Ethos’ and ‘Pathos’ (Behrens & Rosen, 2011). These are key elements in advertising. Logos is the appeal to reason, ethos is the appeal to ethics and pathos is the appeal to
2 Pages(500 words)Essay
Advertising
It is the largest company in all over the Dallas while it is also included in the big five players of the market. Along with mobile and fixed land line services, it also provides broad band subscription
10 Pages(2500 words)Essay
Advertising
print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public. Print media posses a permanent attribute since they can be kept for future use. When starting a business, advertisement is crucial
4 Pages(1000 words)Essay
Advertising
The rationale of advertisement is basically to create an appeal towards consumption and use of a given product or service. The notion is developed on the principle that institution, companies and organizations are steered towards capture the competitive market. Products
4 Pages(1000 words)Essay
Advertising
This is recommended primarily on the basis of the fact that currently Darla is facing the recognition issues. She expects that her services of cooked food would be well accepted by her customers. However, reaching to the target market is the most
5 Pages(1250 words)Essay
Advertising
Despite the several regulatory concerns, consumers have been benefiting from marketing and advertisements (Clow, Kenneth & Donald Baack, 56). These positive gains introduce us to the topic of whether
2 Pages(500 words)Essay
Let us find you another Essay on topic Advertising Profolio for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us