Cases in Advertising Management - Essay Example

Boswell Agency being a renowned entity asserts that the Dallas’ office staffs could not complain about the salaries as the remuneration was remarkable. According to the organization’s study, the abundance in remuneration emanated from the earnings accrued through the Blue Sky client (Kelley & Jugenheimer, 2009). The target media groups had an excess number of buyers and planners; hence, the company realized the need to expand its media portfolio in a bid to reduce competition while still revamping its authoritativeness and cost-effective.

Alternative approach The company’s management realizes that the use teambuilding approaches within the office lead to the delivery of the intended information and coordination within the office; hence, its vision to ensure profound service delivery will be enhanced. Secondly, the retrenchment of the excess staff could lead to the reduction of the costs while still affecting the profit margins (Kelley & Jugenheimer, 2009). Evaluation and monitoring of the office’s departments evoke the vital need to improve the rate of transfers within the departments’ employees.

Recommendations Boswell Agency should embrace tactical account practices that would lead to the development of a critical team that will address the needs of different clientele groups despite their demographic, geographic, and other environmental differences as that will propel its acquisition of the target clientele population and subsequent profits (Kelley & Jugenheimer, 2009). Action plans The account structuring action plan approach will deliver an understanding of the management; hence, they will understand the types of costs incurred and the subsequent control approaches to pursue in order to achieve the set objectives.

Contingency plan The agency opts to embrace a three-plan strategic approach that will deliver its objectives through the creation of positive and authoritative accounting practices that will suit different types of clients in different market segments without drawing risks to the business operations (p. 92).