Concepts of Media on Our Society - Essay Example

Concepts of Media on Our Society The media has a vital role to play in the society, which is informing the society. The media therefore uses various avenues in ensuring the society is informed about both recent and historic events. There are various concepts that are used in media in relaying information to the society. The initial concept in media is production, which involves generation of media texts that are consciously made (Jones and Holmes, 2011). These texts are relayed to the society through various avenues. First, the media ensures there is appropriate technology in place. As such, the media will use the stated technology to relay the stated texts to the society. In some instances, the media industry has companies which are in the businesses of buying information and selling it to the society (Berger, 2012). To make a better impact in the society, media companies merge to ensure there is immense production of these texts. This in the end ensures the texts are relayed to a larger audience since there is immense circulation and distribution. Media fraternity uses the concept of language in spreading information to the society. Therefore, every medium will have to choose the various languages which will be used in relaying information to the society. For instance, television uses visual, written and audio languages in relaying information. This is seen through texts, actions and verbal conversations. However, some other mediums like newspapers use written languages to express information. These mediums have to ensure they present the information in a language that is understood by the audience to the later. Therefore, they have to design information in different languages to reach to different audiences (Berger, 2012). For instance, the media passes information in radio transmissions to cater for the people who are blind. As such, they are not excluded from the audience. Apparently, all media stakeholders will look for ways of ensuring the whole society is informed. Representation is a media concept which focuses on representing information as reality. Many media associates ensure they represent their information to look more realistic than the others. As such, they tend to be truthful in relaying information. As such, they will try to reduce biasness and tend to be impartial (Berger, 2012). In making this look real, they will try to interpret the information with accurate statistics to convince the audience. The audience is considered a vital media concept as it creates the demand for information. Without the audience, the media will have virtually no one to give information. As such, the media has to ensure it attracts a larger audience to spread the information. Therefore, the media will slot their targeted audience for particular information. They will address this particular audience and circulate vita information that will attract the stated audience (Jones and Holmes, 2011). In many instances, the media ensures it has information that makes sense to the stated audience. This attracts their interests as they are concerned with the information that is relayed. There are critical points that have to be considered in the media and media concepts. First, the media relays information that has passed through crafted productions. These crafted productions are incepted to ensure the information is pleasing and attractive to the audience. This is after making various decisions and other determining factors. Therefore, the information that is relayed in media is a presentation from a few people in the media who need an audience. The information is obviously not raw data as it has been crafted to appeal to the audience. A critique to media concept is that, media is influential in constructing reality. The media is particularly responsible for all the reporting and relaying information. Therefore, the media is responsible for observation and have firsthand experience in the events (Berger, 2012). Therefore, the audience will have an understanding of these events from the media which was present in observation. Therefore, the reality of events is collected from the media. In such an instance, the audience has to rely on media to be connected to reality. This changes the audiences’ view of reality as they only need to trust the media. In many instances, the media provides vast information which is relayed to the audience. Since the information is massive, the audience is left with the task of constructing reality. As such, different people will make a different meaning to the whole information. Many people use their personal anxieties, interests and needs to interpret the information that is relayed by media. As such, there will be a difference in what is termed as reality from the information relayed through media. Media in these days is a commercial activity where people have to gain profits through relay of information. As such, the media fraternity will look for creative ways of attracting a larger audience. In making this a reality, they have to make changes in the way the inform people and presentation (Berger, 2012). Therefore, they will try to change their content, change the technique of presentation and restructure their distribution. This affects the ostensible meaning of information as it is crafted for commercial reasons. Lastly, the media messages and texts have political and social implication to the society. For instance, television has had both negative and positive impacts on children. Some adverts that are aired on prime time are not fit for children. This affects their behavior since viewer digression is not advised. Though the media is informative in some issues, at times they have repercussions on the society as they spread untimely information that sparks unrest. References Berger, A. A. (2012). Media and society: A critical perspective. New York: Rowman & Littlefield. Jones, P., & Holmes, D. (2011). Key concepts in media and communications. New York: SAGE. Read More