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Marketing Process and Modern Marketing

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Marketing Process and Modern Marketing - Essay Example

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Summary

Generally speaking, the paper "Marketing Process and Modern Marketing " is an outstanding example of a marketing essay. Marketing is the social process by which groups and individuals attain what they require through producing, processing, distributing, and selling goods and services among each other…

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Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 9 (2250 words)
Downloads: 0

Extract of sample "Marketing Process and Modern Marketing"

Contents

Introduction2

Marketing Process3

Analysis of Market Opportunities3

Market Segmentation3

Target Marketing4

Market Positioning4

Strategy Development5

Planning Marketing Programs5

Product5

Price6

Promotion6

Place6

Managing the Marketing Effort7

Marketing in the Modern Era7

Evolution of Marketing7

Globalization8

Digitization9

Environmental Sustainability10

Conclusion10

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