The Shopster Business Model - Case Study Example

Case Study: Marketing A: Describe the Shopster business model: The Shopster business model can be described as a business entity that is technologically driven. It depends on the Internet to have its operations going on through the online platform. This kind of business model is based on the idea that products are sought online and every transaction takes place through the same platform. B: What does Shopster bring to the table? Shopster brings to the table a new form of doing business based on E-commerce.

They are ensuring that they use technology as a means of boosting their business. Through this platform, they are able to reach many people who would otherwise have nowhere to shop if not for the Shopster business entity. C: What do the retailers bring to the table? The retailers make this business to be what it is. They form the customer base, thus making the business to be vibrant. The customer base is the single most important entity in the business. Thus, retailers sustain the business by shopping for products online, hence boosting the capital base of the business.

Retailers also help in reaching other customers who with time get to know this online business entity. D: What are the strengths and weaknesses of the business model? The strength of this business entity is that it does not face a lot of competition from other businesses. This makes it capitalize on sales in the absence of other business entities. The business also uses less capital to operate, thus being able to maximize on profits. A major weakness of this business is that they are not able to be consistent.

This means they struggle to stay on top. Inadequate capital also limited the business to the kind of levels it could go.E: What suggestions do you have to take the business to the next level? The business should be able to perfect its business through proper and serious marketing. Through marketing, the business becomes well known thus it does not struggle to have customers come on board. Branding should also be done to make the business more unique and versatile. This should not only be on the products, but also on the online formation.