Home Improvement Marketplace - Essay Example

The combined sales of both stores surpassed $7.2 billion. The Home Depot stores cater more to men, contractors, and seriously do it yourself. Lowe’s, on the other hand, caters more to women and people looking to put the finishing touches on decorating projects. Home Depot has a greater physical market presence, but Lowe’s due to its superior product selection has been able to achieve greater customer acceptance. In the home improvement industry customers are not loyal to a specific store.

I believe that Lowe’s has a better corporate image than Home Depot. During the past year while watching television I have on numerous occasions seen television commercials advertising Lowe’s. In the same time frame, I have not seen any commercials for Home Depot. Despite having similar prices my perception based on the advertising I have seen is that Lowe’s has better price points on its merchandise. The fact that Lowe’s has better customer service is a strength that helps create a better corporate image in the eyes of the customers.