Nobody downloaded yet

Advantages and Disadvantages of Primary Data - Essay Example

Comments (0)
Summary
In this essay, the author demonstrates why a plan for primary data collection calls for a number of decisions on research approaches, contact methods, sampling plans, and research instruments. Also, the author describes how technology can be used to lessen the cost of research…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Advantages and Disadvantages of Primary Data
Read TextPreview

Extract of sample "Advantages and Disadvantages of Primary Data"

Download file to see previous pages Contact methods can be mail, telephone or personal. Sampling plan decisions include sampling unit, sample size, and sampling procedure. Lastly, the research instruments to be used can be questionnaires and mechanical instruments (Philip Kotler).
“Observational research includes the gathering of primary data by observing relevant people, actions and situation” (Philip Kotler). It is the appropriate approach for exploratory research.
“Surveys are a form of questioning that is more rigid than interviews and that involve larger groups of people. Surveys will provide a limited amount of information from a large group of people and are useful when you want to learn what a larger population thinks” (Driscoll). The survey approach is the best suited for gathering descriptive information such as finding out “peoples’ knowledge, attitudes, preferences or buying behavior” (Philip Kotler).
Experimental research is done by “selecting matched groups of subjects, giving them different treatments, controlling unrelated factors, and checking for differences in group responses”(Philip Kotler). This method is used in establishing causal relationships between variables, thus it “is commonly used in sciences such as sociology and psychology, physics, chemistry, biology, and medicine” (http://www.experiment-resources.com).
Primary data collection has the following advantages:
Addresses Specific Research Issues – Carrying out their own research allows the marketing organization to address issues specific to their own situation.
Greater Control – Not only does primary research enable the marketer to focus on specific issues, but it also enables the marketer to have a higher level of control over how the information is collected.
Efficient Spending for Information - primary data collections’ focus on issues specific to the researcher improves the chances that research funds will be spent efficiently.
Proprietary Information – Information collected by the marketer using primary research is their own and is generally not shared with others. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advantages and Disadvantages of Primary Data

Assistive Technology: Advantages and Disadvantages

...? Assistive Technologies- Advantages and Disadvantage Research Study Assistive Technologies- Advantages andDisadvantage Research Study 1. Introduction Technology has intervened in every walk of life and has introduced revolutionary changes in the lifestyles of humans. The field of education is no different; innovative technologies have made their way into the classrooms and other modes of education that are being followed by the academicians in the prevailing times. Assistive technologies are also counted amongst these inventions of the modern era since they facilitate the acquisition of education by students who have disabilities. This field is an emerging one and is attaining the...
3 Pages(750 words)Essay

Recommendation: its advantages and disadvantages

...for provision for depreciation would help to reduce the likely uncertainties of the company. Though the company still subtracts the accumulated provisions, it will benefit by reducing any possible losses (Bebbington, Gray & Laughlin, 2001, P. 187). Advantages and Disadvantages of the Recommendations Every accounting principle applied in any business unit has its own advantages and disadvantages, and depreciation is no exception. However, most companies have realized that the advantages indeed outdo the disadvantages. Advantages Increased accuracy in accounting for business assets; though depreciation is mostly termed as...
4 Pages(1000 words)Essay

Luxury e-commerce advantages & disadvantages

...? Luxury E-commerce (advantages and disadvantages) Luxury E-commerce (Advantages and Disadvantages) Introduction With the shifts in the modern world and its changing trends, there has been an influence in the human society and living. People living in highly modernized system has adopted many quick influences like e-commerce or luxury business (Okonkwo, 2007). This influence is from globalization which has brought changes in the lifestyle and in people’s buying and selling modes. Luxury is what stands out firm in this modern system; it is something which has centered people in between desires and modernism (Okonkwo, 2007). Though advancements like e-commerce or e-business has favored to an extent, but there are some drawbacks too... to...
9 Pages(2250 words)Essay

Primary and secondary Data

...? Primary and Secondary Data Table of Contents Table of Contents 2 Introduction 3 About the company 3 Different types of data and research methodology 4 5 different types of secondary research 4 Nature of Research required for the new product 5 Reference 6 Introduction In the world of the 21st century, rapid change and tremendous development is the underlying theme that is applicable for running a business. The high level of connectivity that has emerged in various corners around the world is mostly because of faster expansion of the internet in the developing as well as the developed regions. The rise of the internet has transformed the world in to a highly connected one single entity....
3 Pages(750 words)Essay

Advantages and disadvantages of internet

...; hence, children encounter such sites effortlessly. Regardless of all of the horrible disadvantages of the Net, there seems to be numerous advantages as well. Actually, the advantages even prevail over the disadvantages. The most frequent thing the Internet is employed for is research. Kids as well as students are amongst the top individuals who make use of the Internet for research. Nowadays, it is almost necessary that students apply the Internet for their research. Entertainment happens to be another popular motive why many kids surf in to the Internet. Now we are able to communicate in a few seconds with a person who happens to be sitting or even working in the other section of the world. There are numerous messenger services... Children...
1 Pages(250 words)Essay

Advantages/disadvantages of online databases

...Running head: ADVANTAGES AND DISADVANTAGES Advantages and Disadvantages of Online Databases Total Number of Words: 1,384 Introduction Information available online is very broad and complex. Aside from the use of search engines, online databases is being widely used by the researchers in searching for peer reviewed journals and other related articles. In line with this, a literature review will be conducted to discuss the advantages and disadvantages of using online databases. Literature Review Advantages of Online Databases Using online databases in search for a specific topic or article is very convenient and time...
4 Pages(1000 words)Essay

Advantages & Disadvantages of JavaScript

... Advantages & Disadvantages of JavaScript Introduction: JavaScript is a dynamic form of computer language which is used in the purpose of programming. JavaScript has emerged as a leading language that has been used frequently because of its feasibility to target audience. JavaScript had reached a new level of popularity after its adoption from Microsoft as a diverse language for scripting on client side. Due to increment in programming presently, deeper effects of JavaScript has been highlighted regarding its advantages and disadvantages (Quigley, 2004, p. 1). Advantages & Disadvantages of JavaScript: In order to enhance the...
2 Pages(500 words)Essay

Advantages & Disadvantages of Monsters

... humans to suffer. Their disadvantages in people’s lives are reputations preceding them. For example, the article asserts that these monsters cause insanity among other forms of misery. An evaluation of the abovementioned opinions that are considered as representative of several other positions, one might observe that most individuals do not still understand this kind of monster. Actually, several atheists might not perceive the actuality that spiritual monsters, also known as demons, are real. Thus, the perfect evaluation for the disadvantages and advantages of this kind of monsters can merely be advanced through the religious prism. Christianity indicates that there is no good thing that demons are able to bring into the life... down on...
4 Pages(1000 words)Essay

Advantages and Disadvantages of Assimilation

...Advantages and Disadvantages of Assimilation In the modern world, it is common to have people from different cultures and backgrounds living in one country. As the minority groups get integrated into the new country, they may be end up adapting to the culture of the host country. This assimilation may be advantageous to both the minority group and the host country. However, as noted in the article by Manuel Muñoz, assimilation may also prove to be costly, especially when the minority groups are considered. Assimilation causes people to lose their identity. When a group assimilates, it is made to lose their original cultural individuality and take up the culture of another group. For...
2 Pages(500 words)Essay

Psychoanalytic therapy advantages and disadvantages

...Global Warming Vs. Global Dimming Global Warming Vs. Global Dimming In most of the instances, people believe that aerosols with a global dimming effect are the solution needed to help in the regulation of global warming attributes. However, many view this with much skepticism because of the increase of cooling effects rather than the reduction in warming effects. This is something that people continually overlook as they continue to advocate for these dimming aerosols across the world. The fact remains that the aerosols provide a global dimming effect where lesser radiation levels reach the earth, but the trend reversed in the 1990s. Essentially, the growth of the global dimming phenomenon only worked between 1950 and 1985, only... Warming...
1 Pages(250 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Advantages and Disadvantages of Primary Data for FREE!

Contact Us