How the Four Ps of Innovation Applies To the Apple Company
16 pages (4000 words)
This research will begin with the statement that the Four Ps of innovation is defined in his paper as priority, plan, people, and process. Innovation, in general, consists of common words that might include the word “new,” “introduction,” “markets” and “process,” and is marked by a willingness to take some risks and celebrate the failures. Innovation also can be incremental or radical.