Customer Relations Management at British Airways - Case Study Example

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Summary

The paper "Customer Relations Management at British Airways" is a perfect example of a case study on management. British Airways (BA) is indeed a reliable company that strives to carry out its services with tremendous finesse. However, an analysis in this paper reveals that it still needs to perfect its Customer Relations Management (CRM)…

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Subject: Management
Type: Case Study
Level: College
Pages: 9 (2250 words)
Downloads: 2

Extract of sample "Customer Relations Management at British Airways"

Table of Contents

1.0 Introduction4

2.0 CTM Theory4

2.1 CTM at British Airways5

3.0 Recommendations8

4.0 Implementation Schedule10

5.0 Conclusion11

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Customer Relations Management at British Airways Case Study Example | Topics and Well Written Essays - 2250 Words. https://studentshare.org/management/2108944-customer-relations-management-at-british-airways.

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