Recently Uploaded

Employee Relations at British Airways - Term Paper Example

Comments (0)
Summary
This paper demonstrates how British Airways has been a major competitor in the global airline industry. And also describes what the measures adopted for addressing the employee relations problems across the organization and how the failure in implementing effective HR plans caused severe organizational turbulences…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.8% of users find it useful
Employee Relations at British Airways
Read TextPreview

Extract of sample "Employee Relations at British Airways"

Download file to see previous pages The performance of organizations in various industries is highly depended on the satisfaction of their employees; employee satisfaction can affect the employee performance, which is also closely related with the organizational performance (Nebeker et al., 2001, p.29). In service firms this issue can have particular importance; in fact, these firms the behavior of the employer towards the employees is expected to set the criteria on which the employees’ behavior towards the customers will be based; for this reason, in the services sector, the ways that employees are treated need to be carefully reviewed and monitored (Jackson et al., 2009, p.279). On the other hand, the relevant practices of competitors have to be taken into consideration – in most cases, the HR plans promoted within an organization need to be supported by additional policies and schemes. For instance, in the airline industry, the introduction of low-cost services has to be followed by incentives to the firm’s employees to support the specific schemes (Harvey et al., 2006, p.330). The above task is often difficult to be developed – especially because each firm is likely to have different ethics and culture which can result to different measures for supporting the introduction of change in one or more organizational departments (Hunter, 2006, p.315). In accordance with the above, employee relations plans in organizations worldwide should be carefully examined both as of their feasibility – in terms of resources and organizational culture – and their flexibility – being able to be adapted to different market trends and needs. The criteria mentioned above should be also used in the case of British Airways: the decline in the firm’s performance should be effectively faced through appropriately customized employee relations schemes; the policies currently used by the firm’s managers – as analyzed below – cannot be expected to benefit the firm in the long term even if in the short term the increase of the firm’s profitability is achieved. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Employee Relations at British Airways

An Assessment of British Airways Dispute and its Employee Relations

... dispute (Locke, et.al. 1995). This dispute may weaken the company’s relations for several years to come. The company’s boards were affected severely by the loss of their staff loyalty. During an annual meeting the company’s shareholders jeered and heckled the chief executive and all the board members of the company regarding the dispute. When the economy was faced with insecurity and instability due to the recession several companies focused greatly on cost reductions. British Airways also took part in this and the workforce reacted against this move. These measures on cost reduction could have been viewed in a different manner had the board under the leadership of Willie Walsh managed employees in an appropriate way. Through... to the...
12 Pages(3000 words)Essay

British Airways

...? British Airways – Outsourcing of Aircraft maintenance services Word count: 2617 Executive Summary Outsourcing is a quite common strategy for controlling costs related to business operations. In British Airways the above strategy has been considered as necessary for reducing costs and increasing the level of business productivity. Aircraft maintenance has been the sector of the organization that has been found to be most valuable for the organizational performance. Aligned with the existing theories on outsourcing, the firm’s managers have decided to promote the outsourcing of the firm’s aircraft maintenance services. Three countries have been selected...
8 Pages(2000 words)Research Paper

British Airways

...? Essay on British Airways ESSAY ON BRITISH AIRWAYSBritish Airways and its predecessor companies have been at the very forefrontof air transport development since the dawn of this industry. We will continue to lead in the future" (British Airways, 2004). This is according to the chairman of British Airways from 1993 to 2004, lord Marshall of Knightsbridge. While the history of BA in its current structure and name began in 1976, its predecessors can be traced back to the late ‘10s. The first British Airlines, Aircraft Transport and Travel, was...
3 Pages(750 words)Essay

British Airways

...? Table of Contents Executive Summary 3 Introduction 3 The Marketing Environment 4 Pricing as BA’s marketing strategy 4 Distribution 5 Branding 6 Conclusion 6 Recommendations 7 Bibliography 8 Appendices 9 Appendix I 9 Appendix II 10 British Airways Executive Summary This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources....
5 Pages(1250 words)Essay

British Airways

...relations strategy of the company. Also the social media marketing strategy of the company has been discusses as social media has emerged as a potent marketing and communications platform (Belch and Michael, 2005, p. 105). Company Overview British Airways happens to be the largest airline in the UK. The company sot privatized in the year 1987. The company provides international and domestic carriage for mail, freight and ancillary services. In association with the franchisee partners and code share the company flies to over three hundred destinations. The company earnings are more than ?10 billion in revenue. The airline has carried more than 35 million passengers and has more than...
6 Pages(1500 words)Assignment

British Airways

...? British Airways At the end of the 1970s and the beginning of the 1980s, British Airways found itself in a disastrous position. Then CEO, Roy Watts, wrote a desperate letter to employees of British airways stating that it will be necessary to cut any and all costs as soon as possible even to ensure that the brand remained viable through the next several months. Needless to say, more row and profitability were all but gone from the prospects that British Airways saw within the near future. However, within the course of 3 ? years, British airways was able...
4 Pages(1000 words)Research Paper

British Airways

...?British Airways Definition of Corporate Global Citizenship The concept of organizations developing to global citizenship has been developed in the recent past to ensure that organizations have an input on the societies they are in. Usually, the main purpose of why an organization exists is to make profit for the shareholders. However, this is not all, organizations are obliged to take care of the people that sustain it in different aspects ion order to have a corporate social responsibility. Therefore, according to the World Economic Forum, corporate global citizenship refers to the adoption of real and lasting contributions by a corporate body to societies apart from making profits for the shareholders....
4 Pages(1000 words)Essay

British Airways

...in the air travel industry and by forging new strategic alliances with other players in related sectors. After the grim of the 9-11 tragedy has been forgotten, it is forecasted that demand for air travel will rise. In effect, British Airways can forge partnerships with other business organisations like hotels and land transportation to be able to extend maximum customer satisfaction. Threats Kotler states that the global arena is becoming a hypercompetitive which is characterised by more intense rivalry among players (Marketing Management 2004). This is true in the air travel industry. Other low-cost carriers are putting much pressure on British...
14 Pages(3500 words)Essay

British Airways

... Table of Contents Executive Summary 3 Introduction 3 The Marketing Environment 4 Pricing asBA’s marketing strategy 4 Distribution 5 Branding 6 Conclusion 6 Recommendations 7 Bibliography 8 Appendices 9 Appendix I 9 Appendix II 10 British Airways Executive Summary This report was produced to give insights into British Airways and particularly on its marketing operations. Being UK’s largest scheduled airline, a brief background on British Airways would be given so as to guide in the evaluation of its marketing practices including pricing, distribution and branding, borrowing from the airline’s website and various secondary sources. However, this report has... the...
5 Pages(1250 words)Essay

British Airways

...what is expected of the employees thus enabling them to attain the goals. To influence instrumentality, the administrators clarify the performance rewards relationships and then follow them through. To influence the valences, administrators identify the individual needs that are important to each individual and adjust the rewards to match the needs (Lunenburg & Ornstein, 2012, p. 92). References Top of Form Top of Form British Airways Plc SWOT Analysis 2014, British Airways, PLC SWOT Analysis, pp. 1-8, Business Source Complete, EBSCOhost, viewed 14 October 2014. Hellriegel, D., & Slocum, J. W. 2009. Organizational behavior. Mason, OH, South-Western...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Employee Relations at British Airways for FREE!

Contact Us