Strategic Operations Performance Objectives of BMW - Case Study Example

One thing that should not be forgotten is that there can never be prestige without quality. This is the main reason as to why every strategy that BMW comes up with revolves is around being able to produce products of high quality with a high level of uniqueness. This can be termed as the main reason as to why BMW has opted for investing in technology and innovation. The company has also invested in employee development programs with the main purpose of making sure that the productivity of their employees in on the constant increase, so that the company can be able to produce high quality products as expected by the market given their brand image.

Given the hard economic times, it is also clear that BMW has been able to maintain flexibility in a number of ways including the volume of products that they produce.

BMW has also created a given type expectation in their customers. This kind of expectation has always meant that the company has to do all that they can in making sure that the products that they produce and the manner in which they are distributed as per the expectation of their customers. This is not an easy thing as the company has many competitors which is an indication that id anything goes wrong in any of the sectors of their operations they might not prove to be dependable as they aim at proving to be, something that will disadvantage them competitively.

The intention of the company by making sure that they are of high profitability can be seen in their insistence on using technology in the process of production. Technology is a way through which the company aims at making sure that they reduce the cost of production without compromising the quality of products that they produce.

Conclusion

It is clearly evident that BMW has well elaborate strategic performance objectives that are expected to guide the company in the development of strategies that will be of help to them in the making sure that they are able to do more than just surviving in a highly competitive market. At least the objectives have been able to clearly indicate what the company intends to achieve through their performances. The relation of the company’s strategic performance objectives and the strategies that are employed by the company can be used to show just how important the strategic performance objectives have been instrumental in shaping the manner in which the company performs in the market. It can be said that BMW has also been able to use their strategic performance objectives in the determination of the extent to which the strategies that they formulate in terms design, production, marketing, distribution, and human resource management have been successful. This helps in determining aspects of their strategies that they need to change.

Recommendation

It should be noted that the competition in the luxury car market has highly increased of over the recent years. This is a clear indication that prices will soon be an issue of contention in this industry. The fact that the company has made savings by using technology without compromise the quality and class of the products that are produced by the company should be an indication that the company can use that advantage to lower their prices a little bit for the sake of competitiveness. However, the prices should not be so low that the wrong message can be communicated on the quality of the products. Like Mercedes, BMW should work on the dependability of their products. This is something that they can be able to achieve by making sure that the technologies that they use to come up with products that have durable dependability. Despite the fact that products produced at BMW are more than just luxury cars, they should consider making sure that they beat their competitors on the part of dependability, something that Mercedes has beaten them in. Products that are produced by Mercedes remain to be highly dependable even after being used for many years. This is a trait that BMW should consider introducing in the cars that they produce.