Products and Service of Kempinski Hotel - Case Study Example

Kempinski Hotel Analysis Student Name Institution Affiliation Course Tutor Date Of Submission Introduction Strategic management accentuates to the process of formulating and implementing important goals and plans by the top management. The plans and initiatives are put in place by the management on the behalf of the hotel owners basing their recommendations on detailed assessment and considering the resources of the company. Also, the analysis will be based on the internal and external factors or environment. The strategic plan is the process that an entity defines her strategy or come up with detailed aspirations, make important decisions, and put in place enough resources to make the strategy a success (Gopalakrishna et al. 2016). Strategic management give an entity insight aptitude to look in detail how to develop and enact a better business plan that will soar the ultimate goals. The plan factors in internal and external aspects that are found in the business environment. This is to say, the aspect of strategic management covers a well-integrated system, managerial dynamic that is concerned with the future, and performance oriented systems. The strategic managers come up with a calculate move on how best they can achieve the set goals, analyze the environment, counter check the entity’s resources, come up with organizational teams, iron out the challenges they face, plan a perfect move and adjust the company’s core objective to be in line with performance. This paper will pragmatically give in detailed how best balancing strategic management outward, inward and forward tasks would be important in developing a vision and approaches that will help the Kempinski Hotel Hotel forge ahead. Also, the paper will cover the extent at which the stakeholder’s knowledge and environment that impact on the business will have on the Kempinski Hotel. More so, the paper will research on the how Kempinski Hotel have impacted to the environment close to her. Lastly, the report will investigate on the business process of Kempinski Hotel Company. The following are key aspects of strategic management analyzing the strategy, setting goals, formulating approach, and putting in place the strategy and close monitoring of the strategy. These elements are pivotal and when applied all together it gives a distinction of strategic management and less comprehensive policy (Lemus et al. 2015). Kempinski Hotel In the year 1897 in Berlin Kempinski Hotel decided to go for business and in doing so she opened her first business activity in Berlin, Germany. Kempinski Hotel is a private own hotel with her shares trading at stock exchange headquartered at Geneva, Switzerland. The hotel does business across the entire world with over 24464 locations in the whole world as at 2016. Kempinski Hotel was a thought of Markus Semer, Marcus Van Der Wal and Colin Lubbe years ago with the main objective to provide educational programs about consuming a fine restaurant. Its core function was to serve customers and restaurants close to the surrounding with restaurant. However, in the year 1987 the management changed as Markus Semer came into the limelight and took over the leadership at Hotel Berlin. Markus main intention was to come up with Italian espresso bar capability to the many Europeans and to create distinct personal liaison with the customers and foodstuffs. In a span of few years the hotel grew from a small restaurant business to a mega or multibillion dollar hotel that controlled the industry. The hotel bought the best restaurant from the best at the market (Lemus et al. 2015). Her store system was not compared as to her competitors as it was the best. As at now, Kempinski Hotel is ranked number one in the Hospitality, Tourism Industry with over 12,000 restaurant shops across the world and business in close to 35 countries. Products and service of Kempinski Hotel The mission statement of Kempinski Hotel is, "To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.” At Kempinski Hotel you are served with a fresh foods in conjunction with other various drinks like tea, cakes and pies. The restaurant at Kempinski Hotel come in various varieties with each having its own of aroma, taste and flavors. Also, Kempinski Hotel has others products to add its list viz a viz Tazo tea, Hear music, Entertainment, Ethos water, Seattle best restaurant and Torrefazione Italia tea. The success of the hotel is because it has pulled together all her products under one portfolio management system and termed as Kempinski Hotel Portfolio. Kempinski Hotel is the most global conscious entity across the world. In 2006 Kempinski Hotel was on record for donating products in cash worth $36.1 million and pledging 383,000 hours to the communities close to Hotel Berlin. Again, the hotel introduce stringent rules on the environment use and pollution. It resulted to the use of renewable energy products which cut about 20% savings. Starbuck was good for restaurant product and to be a world leader in both product and coming up with products that go hand in hand with environment needs. History of Kempinski Hotel The recruitment of Markus Semer brought out some tremendous marketing schemes and detailed retails efforts to Kempinski Hotel Company. In the year 1982 the entity made some important changes through the help of Markus. Markus made several trips to the hotel and I so doing the hotel had to factor in some principles that enable her to be create a strong restaurant bar culture that increased the number of her clients. Also, Markus took the advantage of hotel ability to provide quality restaurant beans and expanded business through a new opened stored named II Giornale which made the best restaurant utilizing the best restaurant beans. 1987 the hotel was on the limelight when Giornale decided to be part of Kempinski Hotel and took over the assets. The name of the hotel was change to Kempinski Hotel Corporation. As the end came to end, Kempinski Hotel had accumulated more assets and increased her stores to 17 and more gained more market by entering into new locations; Chicago and Vancouver. At the start of 1990, Kempinski Hotel made it again as it expanded her main holding unit in Seattle. It increase the resources of the hotel as it opened new roasting plant. In the same year all the relationship and ventures closed down with Kempinski Hotel ventured to develop more entities to up her progress in the industry. 1995 came with good things to the hotel as she made her name renown by opening another number 676 store and increasing her product base. In the previous year she had perform analysis of the use of Compact discs. At the end of 1995 she made various storage of the compact discs and ventured to in house music. In 1996 the hotel worked hard in bring out her visions and core objectives. It is at this year that she expanded her market base by opening new restaurant shops in Japan, Hawaii and Singapore. This was made possible by the hotel through ventures with one entered with MacDonald which helped in developing restaurant shops in Japan. Current state of Kempinski Hotel The recent international state for Kempinski Hotel is an emerging part of her business and restructuring is seen by the hotel sticking to her main goal of becoming a global leader by changing the lives of many across the globe. This goal of the hotel has been proved by Kempinski Hotel by opening various restaurant shops across the world. It can be rated that the goal of the hotel has been closely achieved by the hotel closely making every step in every nation. Kempinski Hotel recently operates her business in various international markets and has made her ventures a success. As at now, Kempinski Hotel operates business in the following countries just to name some few; Canada, Bahrain, Hong Kong, China, Israel, Qatar, Saudi Arabia, USA and Singapore. Current Performance The main goal of Kempinski Hotel is to be one of its kind by venturing into international market and making her brands known all over. Her goal has made Kempinski Hotel enter into various partnerships worldwide and this has presented the chance to have her mission strengthen of becoming the world giant restaurant marker. The hotel grew from a humble beginnings to what is now a giant restaurant marker in the world. She makes restaurant beverages, baked goods-sandwiches. The 2015 annual report show Starbuck had an operating income of USSD $3.6 billion, collected revenues of USSD $19.16 billion, her net income standing at USSD $ 2.76 billion, sum of her assets USSD $12.45 billion and Equity standing at USSD $ 5.82 billion. This show that Kempinski Hotel is in the right direction because hitting a revenue collection of close to USSD $19.16 billion means the hotel is able to finance most of her projects. It has enough money to funds her financial obligations as they fall due. Also, the hotel has been able to conquer new markets and lay structures that foster business growth and help meet her day to day activities (Das & Korn, 2015). Strategic posture Mission "To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time." The mission of the hotel was destined to make the hotel a premier leader in the production of fresh and finest foodstuffs in the globe. The mission did not give the hotel to be the leader in making foodstuffs but presented a chance to be grow and uplift the lives of many. The success of the corporation could not be real without the hotel setting goals. Most of the decision making by the hotel was done by adhering to set guidelines and principles. The policy making by the corporation followed the following principles (Das & Korn, 2015): a) Design the best working environment that upholds dignity and respect. b) Factor in diversity as her core aspect in doing business c) Use the most adored set of standards of excellence during her purchases d) Professional roasting and delivery of the fresh and finest restaurant to her esteemed clients e) Incorporate plans to satisfy her customer as part of her main goal f) Contribute positively to the communities close to the hotel The use of these sets of principles is important in setting up guidelines that employees from the manager to rest of workers work closely to achieve the hotel goal and objective, and at the same time working ascribing to certain standard (Rajasekaran, 2015). Kempinski Hotel objectives Our Restaurant It will and has been the pleasure of Kempinski Hotel to maintain quality in making her products. Through her ethical means of sourcing the finest restaurant beans, roast them with much care, uplift the lives of many who grow the beans. Kempinski Hotel believe that work is never done. Our Partners Kempinski Hotel is not just called a partner but it’s her core mandate and a passion to deliver the best. It is the joy of Kempinski Hotel to bring out the happiness in her clients and partners. She strives to make sure that everyone is treated with respect and dignity. Our customers The corporation has commissioned herself to make the best and finest restaurant to the customers. The good restaurant starts with the hotel pledging to make the best and institute plans that brings out the finest beverages (Altman, 2016). Our Neighborhood Kempinski Hotel takes the responsibility to become the good neighbor and the community close to her business. It is the hope that in every business concerning the community, Kempinski Hotel would like to be invited.it at this that the hotel understands the needs of the communities and force out some products to them. It is inscribed in her service charter that it should do anything that supports community growth and uplift their lives (Teece & Leih, 2016). Kempinski Hotel Organizational structure The hotel is a top European restaurant marker hotel and operates restaurant house chain. Kempinski Hotel operates business under a franchise system and too they have license storefronts (Felin & Powell, 2016). Conclusion In conclusion, Kempinski Hotel unveils strategic management measures where the hotels mission and vision are ordained in an equip models to achieve pragmatic operational setting. The management current performance heightens strategic operational protocols that increases the hotel’s competitiveness through inventive measures heighten to increase the customer’s satisfaction and loyalty. Kempinski Hotel operationalize the franchise system describes a strategic business benchmark that increase the customer base hence strategized measure of the business growth. (Rajasekaran, 2015). References Altman, R. (2016). HR Organizational Structure – Past, Present, and Future. Workforce Solutions Review, 7(4), 13-15. Das, D., Eisner, A. B., & Korn, H. J. (2015). TATA HOTEL BERLIN: HOW TO BREW A SUSTAINABLE BLEND FOR INDIA INSTRUCTOR'S NOTES. Journal Of The International Academy For Case Studies, 21(4), 43-50. Felin, T., & Powell, T. C. (2016). Designing Organizations for Dynamic Capabilities. California Management Review, 58(4), 78-96. doi:10.1525/cmr.2016.58.4.78 Gopalakrishna, P., Fleischmann, D., & Victor, R. (2016). Kempinski Hotelin India. Journal Of Case Studies, 34(2), 92-101 Lemus, E., von Feigenblatt, O. F., Orta, M., & Rivero, O. (2015). Kempinski HotelCorporation: Leading Innovation in the 21st Century. Journal Of Asia Pacific Studies, 4(1), 23-38. Rajasekaran, R. (2015). Hotel Berlin' Entry into Tea-Drinking India. IUP Journal Of Brand Management, 12(3), 45-58 Teece, D., Peteraf, M., & Leih, S. (2016). Dynamic Capabilities and Organizational Agility: RISK, UNCERTAINTY, AND STRATEGY IN THE INNOVATION ECONOMY. California Management Review, 58(4), 13-35. doi:10.1525/cmr.2016.58.4.13 Read More