Franchising as a Strategy for Entry into the International Market by Hilton Hotels - Case Study Example

The paper "Entry Strategy of Hotel and Restaurant Industries" states a business in the Chinese market dealing with fast food should research the demography, the habits of people into dining out and the suitable location to open an outlet.... The study enables an overview of the population study over a particular or whole market segment (Analoui & Karami, 2003, p.... The areas include the organizational, regional, national, and international aspects....

Business Description: Management Strategy and Policy hilton hotels and their brands are very strong and distributed across eighty-two countries worldwide as named in the table 1.... In addition, the hilton hotels Corporation operates over 3,700 hotels worldwide.... The brain child behind hilton Hotel and its brands is Conrad hilton, who founded the first Hotel in 1919.... hilton Hotel branch in Abu Dhabi is situated in a 380-yard private beach, equipped with kids and beach club as well as three pools....

The company formerly named as hilton hotels Corporation.... hilton hotels and Resort is most important brand of Hilton Worldwide group which carry the brand recognition of the mother company Hilton Worldwide along with its own brand value.... hilton hotels and Resort recognized as international hotel chain that includes many hotels and resort across the world.... The company follows similar service design and locations in all the cities like it present near airports and major city centres in all the cities (hilton hotels $ Resorts, 2012)....

From the paper "Management in hilton hotels" it is clear that the human resource of Hilton plays an imperative role in the success of the organization.... The contingency or situational theory is linked to the hilton hotels as the main challenge for the hotel is to take its hotels to a greater height and expand its operation in international markets.... The management of hilton needs to provide proper training to its staff in order to motivate them to work well and help in the accomplishment of the overall goals of hilton....

MARKETING STRATEGY OF 3 hotels – Marriott, Hyatt, Hilton 3.... REFERENCES LITERATURE REVIEW Unlike in the olden days when the demand far outstripped the market supply, the hotel Industry today is facing intense competition.... It follows logically that a hotel has to market its services in an appropriate and efficient manner in order to survive in the hospitality industry.... A Hotel's efficiency and effectiveness will depend on the ability of its management staff to frame the right strategies for marketing and lead the marketing team and the entire staff in implementing that strategy....

A special emphasis of the essay is made on the diversification implemented by hilton to meet different cultural expectations.... Though the researcher of the essay includes in it not only hotel business of the company, but states that most of its solutions are illustrated through its European hotels division: Hilton International.... Though it includes not only hotel business, most of its solutions are illustrated through its European hotels division: Hilton International....

Zhao and Decker (2004) contend that size of the firm, the technology transfer if required, the cultural distance, the market size, risks and uncertainties, sectoral barriers, and the international experience also influence the entry strategy.... Taking these factors into account, the market entry strategy for ABC in India and Ireland would be recommended.... The external environment comprises of the macro-environment and includes the political and economic factors of the host country, the government rules and legislation, the barriers in the sector and the host country market environment....

The paper 'hilton hotels in the Middle East Product Differentiation" is a meaningful example of a case study on marketing.... The paper 'hilton hotels in the Middle East Product Differentiation" is a meaningful example of a case study on marketing.... The paper 'hilton hotels in the Middle East Product Differentiation" is a meaningful example of a case study on marketing.... he hilton hotels have their history dating back to the year of the early twentieth century....