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Michelins Culture Management - Case Study Example

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The paper "Michelin’s Culture Management " is a good example of a management case study. Arguably, Michelin is the most distinguished French tire maker which among the first multinational conglomerates to venture into the Chinese mass market during the 1980s as well as the 1990s. The core attraction that led Michelin to develop an interest in the Chinese mass market was simply its extensive size and profound diversity…

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Subject: Management
Type: Case Study
Level: Undergraduate
Pages: 12 (3000 words)
Downloads: 0

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