Cultural Life of Patagonia - Case Study Example

According to Maslow’s hierarchy love, in humans involves a feeling of belongingness and acceptance. In the baqueano’s culture, it is evident that the vaqueros promoted the feeling of acceptance and belongingness. This is seen in the 1870s when the vaquero horsemen guided explorers who arrived in Patagonia. By doing this, the vaquero promoted the feeling of acceptance between them and the explorers. Esteem revolves around respect. Guiding the explorers showed deep respect to them, and thus the Patagonian culture met the basic need for esteem.

Working at Patagonia involves dedicating your time and energy to work while getting no compensation. This causes one to become de-motivated and thus lowers the quality of work delivered. Patagonia’s work environment lacks the basic needs described by Maslow’s hierarchy and thus working in the company is strenuous (Becoming a Responsible Company, n.d., 2014).

According to the equity theory of motivation, underpayment of an employee leads to the employee becoming hostile to the employer. If a Patagonia worker feels underpaid, then he or she will become hostile and rebellious to the manager. This will lead to a clash between the employee and the manager which will lead to the employee delivering low-quality work. To increase the employees’ motivation Patagonia’s manager should introduce a monthly salary to the employees. (Becoming a Responsible Company, n.d., 2014). Lack of payment is the greatest challenge facing Patagonia’s employees’ motivation.

If I was the manager of Patagonia’s employees in a retail shop, to keep them motivated, I would introduce a monthly salary, give them gifts and lastly promote the employees who work well.