Competitive Profile Matrix of Walt Disney - Essay Example

The paper analyzes the Competitive profile matrix of Walt Disney.

Table 1: Evaluation matrix of external factors

Critical Success Factors

Weight

Walt Disney

Weighted

Time Warner

Weighted

Advertising

0.2

4

0.8

3

0.6

Product quality

0.1

2

0.2

3

0.3

Price Competitiveness

0.1

2

0.2

2

0.2

Management

0.1

4

0.4

3

0.3

Financial position

0.15

4

0.6

4

0.6

Customer Loyalty

0.1

4

0.4

3

0.3

Global Expansion

0.2

3

0.6

3

0.6

Market Share

0.05

3

0.15

4

0.2

Total

1

3.35

3.1

                                                                                                                        (Bohas, p. 1-19, 2014)

Table 2: Internal factors matrix evaluation

Key Internal Factors

Weight

Rating

Weighted Score

Strength

Targeted

0.14

4

0.56

Diversified Portfolio

0.1

4

0.4

Inventory Reduction

0.07

3

0.21

Satellite Growth/Cable

0.11

3

0.33

Innovative ON-Demand Products

0.09

3

0.27

Successful Version Efforts

0.08

2

0.16

Weaknesses

0

Studio Entertainment

0.1

2

0.2

Control Over SBUs

0.12

3

0.36

Complicated Theme Park Growth

0.06

2

0.12

Product Differentiation

0.13

2

0.26

Total

1

2.87

(Bohas, p. 1-19, 2014)

Table 3: Other key external factors

Key External Factors

Opportunities

Weight

Rating

Weighted Score

New Market Segments

0.08

4

0.32

New Global Markets

0.1

2

0.2

New Attractions for Theme Parks

0.05

3

0.15

Movie Opportunities

0.1

3

0.3

New Media Channels

0.1

4

0.4

Web Opportunities

0.04

2

0.08

Inventory Management

0.03

3

0.09

Service Versioning

0.04

3

0.12

Threats

0

Force Competition for all SBUs

0.1

3

003

Maintaining Product Differentiation

0.05

3

0.15

Recession

0.06

2

0.12

Controlling Intellectual Properties

0.08

3

0.24

Maintaining Brand Image

0.1

3

0.3

Embedded Within US culture

0.04

2

0.08

Activists, Animal, Religious, Sexual Content

0.03

1

0.03

Total

1

2.88

(Bohas, p. 1-19, 2014)

     Competitive matrix table 1 exemplifies how Walt Disney externally competes with Time Warner Company on the market.  Walt Disney will continue to lead not only in international entertainment but also in the media enterprise only if the company continues with the same efforts on the international market.

     The tabulation matrix of Walt Disney shows that the company is diversified with a high cost of entertainment production. There are several reasons that make the Disney company be the best company in the world.  The Disney Company has highly determined employees with good working conditions in the company. Also, the company is accessible. The accessibility of the company makes it associate worldwide with a costly trip. The ability to target new customers makes the company among the best. In addition, the company took the opportunity to invest in building several parks and renovating attractions in the Resorts and Park Division. The renovation is due to the increased profit and changes in the market technology. Consumers stream online instead of carrying out transactions such as buying DVDs. With all the determinations of Walt Disney, the company will still be the world-leading in the production of entertainment and media enterprise.