The Procedure Based on Which Waitrose Can Mitigate Its Resistance to Organisational Change - Coursework Example

Change Management Overview In Peterborough, the chances of establishing a new store are very high. The demand for the products and services of Waitrose has increased to a large extent and accordingly, to meet individual and anticipated market needs, it has been decided to build up a new store in Peterborough. The site for the new store is nearby the current market. Waitrose has planned to expand its business through a new store with large number of products and related departments. This new store is to be opened on Easter 2015. As Waitrose store is expanding its business in a new place so, the cultural and economic situations are to be considered for better sustainability of the store. A proper management system is needed to be adopted for overcoming the adversities in terms of the use of resources (Richason IV, 2015). The paper elaborates the procedure based on which Waitrose can mitigate its resistance to organisational change. Involvement of Stakeholder Shareholders are identified as the owners for holding the shares of the company. They are entitled to have a share of the company’s profit, but they are not personally accountable for the company’s debt or obligations. They have the rights to elect the directors of the company and can connect the management through board of directors. Maximizing the shareholders’ value is the actual target for the Waitrose store. Appropriate research should be made to know the strengths and weaknesses of that place to expand a Waitrose store and thus, they can take the necessary decision for the improvement of the organization. In addition, the employees are needed to have their active participation in the change with the intention of ascertaining that changes in relation to the Waitrose store is accomplished successfully (Governance Institute of Australia, 2014). Support from Stakeholders The shareholders are the chief investors and financial supporters of the Waitrose store. They provide finance to Waitrose store by purchasing shares in order to have satisfied returns on investment. To keep the flow of the financial resources, satisfying the shareholders’ needs in any circumstances is very important. Moreover, the employees are needed to support the management in accomplishing the objectives of developing the Waitrose store (Governance Institute of Australia, 2014). Effective Communication Effective communication system of Waitrose store increases the efficiency of the given products, curtail employee turnover and enhance workplace environment. It is very important to communicate with each department of Waitrose in an effective manner. Relationships between the employees and the management would be improved by the strong communication system. Effective communication is vital for mitigating gaps with the operations of Waitrose store, which in turn ensures in motivating employees to perform their operations in an effective manner. The problems of the employees are sorted out quickly and the performance of the workers is enhanced with the help of effective communication system. Apart from this, group discussion, employees’ participation in decision making process and implementing the plans or strategies under the experienced personnel are the ways by which proper flow of information can be ensured amid the stakeholders of Waitrose store, which in turn will facilitate in accomplishing organizational goals (Taub, Schilling & Saha, 2008). Internal Shareholder Internal shareholders of Waitrose store are the employees, managers and the owners of Waitrose. They work for Waitrose store directly and they will be affected equally if any problem is faced in its operations. The internal stakeholders are associated with coordinating, financing, resourcing and implementing the core strategies of the company or the business. Internal shareholders have the authority to implement the changes as per Waitrose store’s requirement for better sustainability. Internal stakeholders have the power to control the internal and external resources of Waitrose, synchronize the hard work of the employees to reach the goals in an effective manner (Naciri, 2009). Managers Management of a Waitrose is entrusted with the responsibility of coordinating business operations and utilising resources effectively. A manager is an administrative executive, who is accountable for the operations of Waitrose store. In every department of the Waitrose store, there should be a manager having the total responsibility of that section like account section, billing section, sales section and store section. The general manager is liable for making effective plans, taking necessary decisions regarding the improvement of Waitrose store. From recruiting to control and coordinating employees of the basis of their skills and qualities are essential for the management. They have to manage and arrange the resources for a particular activity in a well-organized manner. A manager should focus on supply system, marketing system to know the marketing situation and customer perception about the products. As this Waitrose store has a wide range of departments and products to meet the customer demands on time, physical distribution of the product is very important. Managers have the significant role starting from transportation, storage in different sections to make it available to the customer through effective communication system. So, the role of the mangers is very important to expand the Waitrose store in Peterborough (Aggarwal, 1995). Employees Employees are individuals contributing their efforts to perform a specific task to achieve the organizational goal. Employee involvement is a crucial factor in change management system. It means that by applying employees own ideas, skills and efforts; every employee has to be conscious enough to achieve the organizational goal. A work environment based on high trust on its employees and team work should be developed for adopting the changes significantly. Employee participation in each section is needed for the growth of Waitrose store. Employees should be motivated to develop their presentation and skills regarding particular works. Employee involvement is a process to empower employees to contribute in decision-making system, setting goals, making suggestions, planning and monitoring the performance as per the requirement of Waitrose store. For developing the new store, employees are to be involved in decision making, so that important decisions can be taken to strengthen the position of the Waitrose store. Employees are needed to have training, so that they could identify the obstacles and mitigate accordingly. Employee involvement leads to an increase in productivity, better relationship between employees and their seniors for motivating them to create innovative ideas for the company. Thus, employee involvement helps employees to be involved in a change management process of Waitrose for developing the Waitrose store (Bullock & Powell, n.d.). External Shareholder Suppliers, government, customers and creditors are the external stakeholders of Waitrose store. They are not directly involved with the operations of Waitrose, but they contribute their views and ideas to deal with the obstacles in the operations of Waitrose store. The customers are interested with the prices and quality of the products and/or services and on the other hand, the shareholders are interested in the price of shares. The government is concerned about the tax, which is paid by Waitrose store. The external shareholders have the power to control external resources that include labour, material and money among others (Naciri, 2009). Suppliers Suppliers provide goods and/or services to a particular Waitrose store. Quality and price products are very important to meet the customers’ needs. The store should have proper purchasing strategy and should possess effective suppliers for procuring required materials and supply products and/or services in an effective manner. To meet the demands of the consumer, Waitrose should consult with the suppliers to provide the products in optimum time, so that the products can be served on time. The relationship between the suppliers and the buyers needs attention to run the company smoothly. By effective supply chain management, Waitrose store can afford the products in a short span of time. Supply chain management needs coordination between internal and external factors of Waitrose. Supply chain management provides information about the flow of materials or products and accordingly, Waitrose store uses information to keep balance between supply and demand of products (Yoo, 2004). Customers Customers are the major consideration for any Waitrose store to provide innovative as well as unique products and/or services to meet their satisfaction level. Products are needed to be innovated and developed in accordance with the needs of the customers. In this regard, the customers are determined to be an important factor for the expansion of Waitrose with a new store in Peterborough. To meet the huge demands of the customers and the anticipated markets necessity, the new Waitrose store has been planned to be developed. If a customer is satisfied with a product, then the demand will be high and the after sale service should be provided to the customer to retain for the future. By analysing customers’ needs and customers’ perception about a product, an overview of the product can be drawn. Correspondingly, with proper analysis as well as research, products and services can be upgraded in accordance with the needs of the customers. For this reason, the new Waitrose store has a huge selection of products and related departments for meeting the needs of the customers (Yoo, 2004). Government The UK government makes different laws for distributing products among the people in a reasonable price. In the time of inflation or deflation, different kinds of initiatives are taken for the betterment of the economy, so that the effects of inflation or deflation could be minimized. The government introduces many laws for using the natural resources for the production of the products and distributes the same among the people. The availability of financial resource and other resources to expand this kind of Waitrose store is in hand of the government to some extent. By providing the advantage of e-commerce and e-business facilities, the government helps Waitrose to expand and develop the new store in an effective manner. Thus, the government plays a noteworthy role to enlighten the business growth of Waitrose (Fry, 1998). References Aggarwal, D. V. (1995). Management: principles, practices, techniques. New Delhi: Deep and Deep Publications. Bullock, R., & Powell, S. (n.d.). What is employee involvement? Retrieved from http://www.washington.edu/admin/hr/pod/leaders/orgdev/alliance/articles/EmployeeInvolvement-ScontrinoPowell.pdf Fry, E. H. (1998). The expanding role of state and local governments in U.S. foreign affairs. USA: Council on Foreign Relations Press. Governance Institute of Australia. (2014). Shareholder Primacy: Is there a need for change? Retrieved from http://www.governanceinstitute.com.au/media/695936/govinst_shareholder_primacy_disc_paper_october2014_web.pdf Naciri, A. (2009). Internal and external aspects of corporate governance. United Kingdom: Routledge. Richason IV, E. (2015). What are the benefits of practicing employee involvement & empowerment? Retrieved from http://smallbusiness.chron.com/benefits-practicing-employee-involvement-empowerment-1842.html Taub, H., Schilling, D. L., & Saha, G. (2008). Principles of communication systems. New York City: Tata McGraw-Hill Education Yoo, S. J. (2004). Essay on customer equity and product marketing. California: University of California. Read More