Global Competition and Cultural Difference Management Analysis of Volkswagen AG - Case Study Example

The paper "Global Competition and Cultural Difference Management Analysis of Volkswagen AG" is a perfect example of a case study on management. Volkswagen AG is an automobile manufacturer based in Germany. The company is headquartered in Wolfsburg Germany and it is one of the most leading automobile manufacturers in the world and the largest carmaker in Europe. The company was incorporated in the year 1937 as the people’s car of Germany. Up till now the company owns and runs around twelve brands from seven different European countries comprising of Volkswagen passenger cars, SEAT, Audi, Bentley, Bugatti, SKODA, Porsche, Lamborghini, Ducati, Commercial vehicles of Volkswagen, Scania, and MAN.

By the year 2013, the Volkswagen group has raised the number of vehicles sold to the customer up to 9.731 million with a 12.2% percent share in the passenger car market of the world (Volkswagen, 2013; n.d.). 1.2. The rationale behind the choice: The rationale behind the choice of Volkswagen is that the company is the largest manufacturer and seller of the vehicles and the products it sells are state of the art in the entire industry. The car manufacturing industry is among the most concentrated industry in the world and with a market share of 12.

2% Volkswagen stands in a very strong position. Hence the analysis of the company will link it with the entire industry. The trend of future growth reveals that there is a lot of potential for expansion in this industry and it will be of great importance in near future. The analysis will provide the opportunity of analyzing the competition level of the industry. 1.3. Nature of business, operations, and target market: The Volkswagen group operates in 107 production plants in almost 19 European countries and eight different countries of the American, African, and Asian regions.

The company has employed around 572,800 individual that produces around 39,350 vehicles and gives their services in vehicle-related services of the company. The group sells its products in almost 153 countries (Volkswagen, 2013). The company is comprised of four business segments, these include (Reuters, 2015): The Passenger Cars and Light Commercial Vehicles segment – this segment is engaged in the production and development of engines and vehicles as well as in the selling of passenger cars and lightweight commercial vehicles and also engaged in the business of genuine parts of the vehicles.