Customer Satisfaction in Electricity Service in the Sultanate of Oman - Research Paper Example

The paper “Customer Satisfaction in Electricity Service in the Sultanate of Oman” is a brilliant example of a management research paper. Researchers have come to terms of agreement with the fact that customer loyalty is a function of customer satisfaction and an essential component for the performance in any economy whether it is profit-oriented or not. Business and economic researchers have found that customer satisfaction provides at least an increment of 2% in the profitability of a business.

A satisfied customer provides cost-cutting mechanisms in the running of a business since it acts as an advertisement by itself. This cost-cutting has been estimated to reduce a least by over 5% in the annual operations of the business (Bilbao, 2007).A satisfied customer has been viewed as a source of advertisement to an enterprise by itself. The objectives of this study are to help in the realization of the best current strategies being implemented by energy institutions in ensuring customer motivation among the electricity companies in Oman with an aim of coming up with current methodologies in place for the achievement of the same.

Economic studies of both public and private institutions in Oman have shown that most institutions have adopted customer retention strategies in achieving their financial objectives. The objective of this study is to measure the levels of customer satisfaction in the electricity service in Oman, evaluate the current strategies in reducing customer complaints, study the best practice of customer satisfaction in the electricity service in a similar environment, as well as proposing new strategies on customer satisfaction on the basis of the analysis.

It aims at the identification of the influences of the performances of business identities that invest in satisfaction and the achievements of their institutional aspiration as per the customer base increment and retention capacity. Most government organizations in Oman have adopted various strategies that are aimed at customer satisfaction.Most of them have adopted the private sector operations that include the introduction of customer service providers in order to increase efficiency in customer service.

This has therefore necessitated the need to measure the value customers have put in the quality of services they receive from different sectors including the electricity sector.