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Wal-mart and its Challenges in Globalization Context - Essay Example

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The paper discusses the globalization challenges, with the first section dealing with the production and supply chain related changes and the next with the people management practices at Wal-Mart…
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Wal-mart and its Challenges in Globalization Context
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Download file to see previous pages Walmart, an organization that has no rival in terms of its sheer size and number of employees (Fortune Global 500, 2007), too had to face several challenges globally in order to maintain its low-cost unique selling positioning and to ensure that its products swiftly move from its stores. More specifically, the challenges that Wal-Mart faces due to globalization include, challenges to its production and supply chain in the event of international competition, changes in the perception of employees due to exposure about industry practices, and challenges due to ethical considerations that arise owing to the globalization of its supply chain. 
Globalization has brought new challenges as well as opportunities for Wal-Mart as with the globalization of its operations Walmart had to contest with indigenous competitors in foreign markets who could offer customers with benefits of local procurement and distribution systems (Hicks, 2007). Further, local customs, preferences and consumer behaviour and market sizes also placed added challenges to Wal-Mart (Hicks, 2007). Added to this was the fact that incomes and expectations of the customers varied with different countries. Additionally, there are growing concerns about the corporate social responsibilities of organizations performing internationally and about the impact they make on the local environment as well as labour conditions (Carlisle & Faulkner, 2004). In order to meet these challenges specific due to its global operations, Wal-Mart needed to follow a twofold strategy – to increase cost and time efficiencies and to improve its brand image in the minds of the customers. Both these objectives were achieved by strengthening its supply chain management processes and by extending its supply chain by making strategic mergers and acquisitions. ...Download file to see next pagesRead More
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