Nobody downloaded yet

Opening up Kazakh restaurant in Oxford - Research Paper Example

Comments (0)
Summary
 This paper tries to analyze the important factors and their impact in determining the success or otherwise of a proposed Kazakh restaurant that is to be opened at Oxford. This paper analyses the key to the commercial success of such a venture…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.5% of users find it useful

Extract of sample "Opening up Kazakh restaurant in Oxford"

Download file to see previous pages The basic idea is to keep revenue expenditure to the minimum till the restaurant expands to a size where outside labor becomes imperative and the cash inflows also reach a level where such revenue expenses can be met without much difficulty.
The second assumption is there are no full-fledged Kazakh restaurants in and around Oxford (though there may be restaurants that serve Kazakh dishes). This rules out immediate competition from a similar eatery though competition from other eating houses of Central or Far Asian origin remains a potential hurdle that could be crossed only through sound brand positioning and brand building techniques.
Any enterprise needs a mission statement that justifies its existence and encourages stakeholders to strive towards achieving it. A Kazakh restaurant in Oxford should do well to have a mission statement that not only does justice to the region’s marvelous cuisine but also highlights the legendary hospitality of Kazakhstan. (Johnson, Scholes, & Whittington, 2005)
Once the mission statement is formulated, a proper name for the establishment has to be coined – a name that instantly recalls some unique feature of Kazakhstan. One good name might be ‘yurt’ – those cone-shaped tents that were once the principal form of residences of nomadic Kazakhs. A photograph of a modern yurt complete with all modern amenities – ones that tourists frequently come across in Kazakhstan – might serve as a very potent logo of this restaurant. This will not only encourage Kazakhs residing in and around Oxford to throng this place to get a feel of home away from home but also lend an air of authenticity that might wean away a large number of non-Kazakh customers from restaurants serving Afghan or Chinese cuisine or those serving the ubiquitous Indian curry.
  ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Opening up Kazakh restaurant in Oxford

Nando's Opening Restaurant in Hong Kong - Business Plan

...?Nando’s Opening Restaurant in Hong Kong - Business Plan Company Introduction Nando's is an off-the-cuff dining restaurant clutch initiating from South Africa with a Mozambican/Portuguese ambience. Created in 1987, Nando's functions in thirty countries through 950 branches on five continents. Nando's specifies in chicken foodstuff with one or the other lemon and herb, medium, hot or extra hot ‘Peri-Peri marinades’(accurately famous as Galinha a Africana). In certain countries, Nando's has other savor selections like Mediterranean or mango and lime. This paper looks at the 9-steps business model for Nando’s Opening a restaurant in Hong Kong, China....
12 Pages(3000 words)Essay

Thai Tao Restaurant Opening Speech

... First of all, I would like to welcome you all to the grand opening of the brand new Thai Tao restaurant at Wanda Plaza, Guangzhou. Today, June the 11th, 2011, is an historic day in the life of this company. We are exploring new borders that were previously unreachable. Before I forget, let me introduce our distinguished guests that we have here with us today. We have with us the Thai Consulate General for Guangzhou, our families and friends, fellow business colleagues, and last but not least, our special guests from Burkett. Thank you all for coming out on this fine evening to take part in the opening ceremony of Thai Tao restaurant. I would like to give a special...
3 Pages(750 words)Essay

Oxford castle development

...List of Abbreviations: English Heritage (EH) Heritage Lottery Fund (HLF) Oxford Castle Limited (OCL) Oxford Council (OC) Oxfordshire County council (OCC) Oxford Preservation Trust (OPT) South East England Regional Development Agency (SEEDA) Trevor Osborne Property group (TOP) Q- Assume you are working for the Project Management Consultancy for this OCD project appointed by the lead developer. Identify the scope of the Project Manager’s role, and discuss the challenges you may face. The Oxford Castle Development [OCD] project is a mixed-use commercial and heritage development project requiring the renovation, conservation and redevelopment of a five acre city centre area...
4 Pages(1000 words)Assignment

Market Analysis- Opening a Tapas Restaurant in Pearland Texas

...October 08, Market Analysis: Opening a Tapas Restaurant in Pearland, Texas 2. Analyze the market for this type of restaurant, and provide a detailed description of target customers: Pearland is a fast developing city of Texas and is located near to Texas Medical Center and Houston region. Johnson Space Center, a NASA project, is also situated near to Pearland. The city’s environmental and demographic profile is suitable for business entities to grow their operations profitably in this area. The people here normally live in affordable houses and there are good schools in the city as well as its neighborhood. The inhabitants are financially well off and they live in good lifestyle. Thus,...
6 Pages(1500 words)Research Proposal

The Oxford English Dictionary

...full THE OXFORD ENGLISH DICTIONARY When an individual wants to know the meaning of word, the person makes use of a reference material called dictionary. This book normally offers several information on a word; namely, the definition, the proper way to pronounce it, its grammatical function, its etymology, and, sometimes, a sample sentence. There exists a variety of dictionaries to cater to the different needs of readers. Dictionaries are helpful tools in understanding a language. For the English language, one of these helpful books is the Oxford English Dictionary or OED. What is the Oxford English Dictionary? There are several dictionaries even for a language as common as English,...
4 Pages(1000 words)Essay

Market report about Opening a restaurant in London, ON

...Marketing Report Marketing Report SWOT PLAN In order to start a restaurant business, it is necessary to conduct SWOT analysis that shows how effectively the business will be able to run taking notice of competitive factors that may have an impact on them. SWOT analysis will also help the business to instill an operating and promoting strategy that gives them an added advantage in the market (Maringe & Gibbs, 2009). The following SWOT analysis is taken into account when Tina decides to open a restaurant in Hyde Park, London. Strengths The first strength of the restaurant would be that it would be located at an easy accessible location and would be catering to all the age...
8 Pages(2000 words)Research Paper

Opening a new restaurant in New york

...Business Plan Proposal Opening a Restaurant in New York Executive Summary ABZ Company is a restaurant businessthat is set to be located in the busy city of New York. The restaurant will specialize with all types of cuisine, fast food and soft drinks. Since the company will be located at the heart of the city, the restaurant will be open during all hours of day and night. The company’s human resource will be set in order to cater for this purpose. The company will be privately owned although there are future plans of involving various individuals for the purpose of expansion. 1. Introduction A business plan is a very essential tool when...
5 Pages(1250 words)Research Proposal

Opening a restaurant

...sector both internally and externally. Product and services Following the mission of the restaurant to lead in provision of quality dining services, the business will serve throughout providing quality services all times night and day. All meals will be available including; Beef stew, curry or fried, Pizzas, Chicken stew, Roaster or fried, Ugali,1 Tea, Coffee, Rice, sodas, milo ,Kebabs, Sausages, Samosas, Sponges, Chapattis, Cake, Chips and cultural foods depending on the cultures as it shall be segmented. It is important to note that all meals will be served with home-style care by qualified professionals. There is an additional future plan of opening Lexus Ballroom: Ballroom rentals for half-day or...
6 Pages(1500 words)Term Paper

International Business - Opening a Restaurant in New Zealand

... . International Business: Opening a Restaurant in New Zealand Abstract New Zealand, also known as Aotearoa or the Land of the Long White Cloud in the Maori language of the earliest Polynesian settlers of the country is an island nation located on the eastern side of Australia. The country has been a dominion of Britain and has a predominantly British and Polynesian culture. As a result of post Second World War immigration, people from many nations across the world are now a part of the Kiwi melting pot. New Zealand has a relatively small population of about four million people and the population of sheep exceeds that of humans. The country is naturally very beautiful and has a highly developed economy which is based mostly... statement...
13 Pages(3250 words)Essay

Possibility of Opening a Warhammer Theme Restaurant in Moscow

...Theme restaurants have been in vogue for several decades now and they have been very successful. Currently, in certain countries they are facing an incline for many reasons. At the same time the world has witnessed an unbelievable emergence in popularity video games. Some video games have proven to be so inspiring that restaurants have opened with the theme of the video game. So far only two exist (in China and Japan). This can mean several things, and will be thoroughly analyzed to determine if a new niche market can be established that will enable new theme restaurants to be opened taking cues from the popularity of video games with special reference...
24 Pages(6000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Opening up Kazakh restaurant in Oxford for FREE!

Contact Us