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The Hybrid Competitive Strategy - Article Example

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The aim of the paper “The Hybrid Competitive Strategy” is to analyze Lighthouse, a mobile phone marketing company that seeks to address the needs of advertisers seeking to increase their response rates in the ever more lucrative yet increasingly more competitive task of customer acquisition…
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The Hybrid Competitive Strategy
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Download file to see previous pages It also showed that Lighthouse could be affected by the age of the team and the company, which may result in potential clients not taking it seriously and opting for well-known competitors. The analyses highlighted that the hybrid competitive strategy was the most appropriate strategy to follow, and recommendations were made to work closely with other key players in the industry if it was to become a dominant force.
Lighthouse is a mobile phone marketing company that seeks to address the needs of advertisers seeking to increase their response rates in the ever more lucrative yet increasingly more competitive task of customer acquisition and retention. Lighthouse will enable subscribers in the region to access government services, maps, directions, tourist attractions and tips, restaurants, museums, entertainment events, news and stock prices from their wireless devices. This enables the local population and tourists alike to utilize technology to enhance the service needs. This technology is also particularly beneficial to the local population, as ownership of devices such as personal computers is low but that of mobile devices is high. This means that the services which the internet offers to other parts of the world are not easily accessible or widely available in the UAE. By providing this service on a mobile device, Lighthouse is making the internet available in the first instance, and it is removing the need to go to a fixed location to access this information. Lighthouse’s target market is primarily based in the United Arab Emirates (UAE) which is considered to have a customer base of 10-15% of the 4.5 million local mobile users. In addition to this, the UAE is a popular tourist destination with approximately 7 million tourists annually, who represent a potential market, especially for tourist related services (Business Plan – Appendix I). ...Download file to see next pagesRead More
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