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LadangKeajaiban: Hybrid Rice Production - Admission/Application Essay Example

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This report is about the proposal of forming a network for LadangKeajaiban for distributing hybrid rice seeds that will not only serve the interests of local farmers but will increase the business of the company.The network also aims to establish an outlet to sell their harvest back crops conveniently…
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LadangKeajaiban: Hybrid Rice Production
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Download file to see previous pages Through research, it was found in the report that LadangKeajaiban’s intended marketing strategies include entering into the market by focusing mainly on smallholder famers because everything that grows into big success starts on a small scale. Similarly, the company plans on hiring a smallholder farmer in each village in order to train him in the production and farming of hybrid rice so that he can provide training to all other farmers living in his area. Hybrid rice production in China and Vietnam was also researched in the paper where it was found that both countries are major producers of rice and are seeing the use of hybrid seeds as an opportunity to increase the production of hybrid rice. As far as the competition for LadangKeajaiban is concerned, it was found in the report that the company is likely to face competition in three primary areas, which include the competition for fertilizer distribution, the competition for food distribution, and the competition for seed distribution.
Customer focus and target market issues for LadangKeajaiban were also discussed in the paper where it was found that the seed distribution network will operate as a business-to-business and will serve low-income rice farmers across the southern island of Java. The farmers of this area and Jakarta will not only have access to hybrid pest-resistant rice crop seeds but also they will be able to get education on proper and efficient farming techniques. Along with the research on benefits of hybrid rice seeds and business techniques for LadangKeajaiban, some problems were also identified in the report many of which are likely to have a huge impact on both the company and the industry as a whole. Some of the main problems identified in the report include difficulty in becoming profitable because of higher cost of GMO and hybrid crops, return of value in form of raw material which is risky, crop damage because of expected natural disasters, and difficulty for new businesses to flourish in Indonesia. What is LadangKeajaiban LadangKeajaiban means “Miracle Farm” in Bahasa Indonesia, the native language of Indonesians. It is a seed distribution network that aims to alleviate the troubles of sourcing for seeds in a messy, unorganized market, and provide farmers of all income levels with the highest quality, highest yielding crop seeds at prices below conventional crop seeds. In addition, we aim to provide these farmers with consulting services, access to latest farming techniques, as well as provide them an outlet to sell their crops conveniently. Farmers who register with LadangKeajaiban will buy hybrid crop seeds at a discount. These seeds have a 15-20% higher yield than conventional seeds. The farmers are then required to return a proportion of the crops grown with these seeds, which is derived at the start of the agreement, back to LadangKeajaiban as a “repayment” for the heavy discount. All remaining crop is then left for the farmer to peruse. Farmers can even sell ...Download file to see next pagesRead More
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