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Management and Power: Interaction and Conflicts - Term Paper Example

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"Management and Power: Interaction and Conflicts" paper refers to the role of managers in firms around the world as this role can be observed through the various tasks delegated to managers and through their participation in a series of initiatives related to business activities worldwide.  …
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Management and Power: Interaction and Conflicts
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Download file to see previous pages The explanation of the role of management in modern market could be completed only through the presentation of the particular aspects of management within modern organizations. In other words, in order for the role of managers within the modern firms to be clear it would be necessary to refer primarily to the particular aspects of management as they have been developed in all firms globally.  It should be noticed that no reference to specific firms will take place. Instead, the particular sectors of business activity in which managers are involved will be presented. The relationship between the managerial decisions and actions and the progress of specific business initiatives is then proved to be directly.

Generally, it could be stated management within modern firms can be related to many activities. In fact, it can refer to all organizational sectors, like the human resources, the strategic decisions, the daily operations, the supply chain and the business communication (with customers and other stakeholders). Examining the issue of the importance of successful brand management for the development of corporate activities, it is mentioned by Henderson et al. (2000, 1) that ‘the building of a brand starts with a precise definition of the target customer group and its needs and expectations and proceeds to a realistic assessment of how well the brand currently meets them’. On the particular issue, Laforet et al. (1999, 51) supported that ‘intense competition, emerging markets, brand extension, acquisitions, and many other activities have left companies with a confusion of products to make and brands to manage; more important than understanding how to manage "a brand" is how to manage the bundle of brand identities in a firms portfolio’. In fact, brand management has become quite an important part of business activity within any market (either in the domestic and the international market).  ...Download file to see next pagesRead More
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