Strategic Management of Wal-Mart - Case Study Example

billion for year 2004 and reports claim that Module Analysis of wal-mart Revenue & Growth Strategies Wal-Mart Stores Inc.... At the heart of wal-mart's revenue generation strategy lies the focus on attracting new customers and retaining existing ones by offering value that is unparrelel to what its competitiors are offering.... The company's annual turnover of US$ 285 billion surpasses the Gross National Product (GDP) figures of many countries in the… Its scale of operations will rank at 33rd place if wal-mart is treated as an individual economy, surpassing over 100 countries in the world (“wal-mart” 2)....

In the paper “wal-mart and Dell: A Match You Can "Bargain" On” the author answers the question: Why was Michael Dell the ideal person to change the corporate culture to become more competitive?... The founder, Michael Dell, returned to the helm and forged an alliance with wal-mart to market their products through the retail chain.... Since Dell had been originally known for its direct selling strategy, using wal-mart as a marketing chain for selling its products through retail needs revising the organizational culture to reflect the change in strategy....

A practical example is the market position of wal-mart and Target and Kmart.... Through proper management of competitive advantages, effective market strategies, which are instrumental to a business, are implemented.... Competitive advantage is a set of strategies and methods applied in a business to not only position the business in the market, but also to strategic management: Value Creation and Competitive Advantage of Introduction Every market situation is characterized by stiff competition between two or more business organizations....

In 2007 wal-mart was labeled one of the most competitive and innovative companies in the world (Plambeck, 2007).... As far as innovation is concerned an analysis of the activities and measures taken by wal-mart focus on incorporating a culture which aids the organization through making efficient use of a learning culture.... This can be seen in the extensive measures taken by wal-mart to facilitate learning of the employees and introducing frequent training sessions....

For instance, Target and wal-mart are new entrants in the market, having come after Kmart.... In Kmart, the factor of technology made it lag behind and lose it to wal-mart.... wal-mart, which is Kmart's main competitor, used technology since the early 1970,s as the key to its success.... Later, wal-mart started using virtual documents in placing orders and receiving shipping notices.... Since Kmart did not take the initiative of integrating technology in its business, this made wal-mart have all the competitive advantage, as advanced technology brought effectiveness in the business....

Nobody has any doubt about the capacity and resources of wal-mart.... ?Some people argue that the major Strategic Assessment of wal-mart The world's largest retailer Wal-Mart is currently facing too many strategic problems and they are struggling to compete effectively with its competitors.... Nobody has any doubt about the capacity and resources of wal-mart.... Many others are of the view that the current problems were because of wal-mart's failure to incorporate state-of-the-art IS/IT technologies in its operations....

Next, there is the issue-based strategic planning approach which essentially recognizes such parameters of strategic management as issues related to its existence and continuity.... For instance, its emphasis on the mission and the vision of the company's top management and particularly the founder is highlighted by the company's aggressive benchmarking success during the last few years.... Nike's top management has been more or less bothered about successful operations abroad, including Asia and Europe....

The main focus of this study is to identify the IT services of wal-mart and whether these services are aligned to the needs of the business and the customers.... inda Dillman, the Chief Information Officer (CIO) of wal-mart noted that “We do not want to be known by our technology, but we do want to be known by what our technology has done for the business” (cited in Luftman, 2004, p.... he information technology/system of wal-mart is classified as strategic and focused on how to meet customers' needs wherein it relies on most current information to sustain the minimum cutting of cost in retail....