THE OF LinkedIn - Case Study Example

College The case of LinkedIn LinkedIn Inc. success depends significantly on the membership it has across the globe. The subscription that comes from the revenue forms a substantial part of the company’s income. Furthermore, the vast group is what creates the professional connection and benefits to members’ talent development (Normie, 2013). Therefore, increasing followers’ base is a critical mission of the company, which can only be possible if sound strategic plans are in place. The GCC region primarily consists of the six Asian countries, which mainly have Muslim population.

A strategy to increase membership in GCC region will have to be in line with the Muslim and Asian characteristics.LinkedIn marketing team needs to conduct market research in the GCC region, especially the culture of the Muslim community. The operations of LinkedIn Company are all about interactions and exchange of ideas. If the market research can identify the specific culture of cooperation in the GCC region, then the company can increase the membership base (Rodrigues, Maccari & Lenzi, 2012).

Furthermore, identifying the different groups of potential members such as the CEOs, the business people, the young professionals and many others, may help expand the membership volume. Additionally, the company should adopt a social media platform costumed to the language and lifestyle characteristics of the Asian, especially the Muslim community. Nevertheless, the company will incorporate some of the giant companies in the GCC region in the management team to lure the members from the GCC. The strategy of increasing the membership in the GCC region may not be the same as the ones used in Europe because the two regions have different national cultures.

For example, the European market may view LinkedIn connection agenda as healthy, and many people in the area would be willing to participate. On the other hand, GCC region is a reserved culture, which views the interaction as intrusion into their culture and way of life. Therefore, Europe would need a little convincing since they would readily accept. Question TwoPorter’s five forces analyzes the competitive environment for business firms. The LinkedIn is a professional networking company whose operations depend on the massive wave of social media interaction currently sweeping the globe.

The first Porter model force is existing rivalry among competitors. The LinkedIn is facing competition from Facebook, WhatsApp, and Twitter. However, the level of this force is not high on LinkedIn because most of its competitors are more social than professional. The effect of new entrants in the market is one of these forces. Many social network platforms that have come up due to the increased use of technology, but LinkedIn is not feeling it that much since it is well established and has an excellent professional reputation.

The third is bargaining power of the customers; the force is not significant to LinkedIn because most of the interaction platform relies on the clients liking since there are few forces that affect them. The fourth force is bargaining power of suppliers. LinkedIn Inc. and other companies providing professional connections platform experience this effect highly because the players battle it out to retain the highest number of members. Lastly, the impact of substitutes and change in technology is a force that LinkedIn experiences significantly.

The technology is rapidly evolving making the development of new social platforms. Therefore, LinkedIn must keep up with the change to remain relevant. ReferencesNormie, L. (2013). LinkedIn Gerontechnology. Gerontechnology, 11(4). doi:10.4017/gt.2013.11.4.014.00Rodrigues, L., Maccari, E., & Lenzi, F. (2012). Innovation Strategy for Business to Business Market Penetration. International Business Research, 5(2). Doi:10.5539/ibr.v5n2p137What makes a high performance organization: five validated factors of competitive advantage that apply worldwide. (2013). Choice Reviews Online, 50(08), 50-4544-50-4544. Doi:10.5860/choice.50-4544