Organization Purpose, Structure, Stakeholders and Functional Areas - Assignment Example

Organization Purpose, Structure, Stakeholders and Functional Areas Place Introduction Within the modern business environment, there are almost no organizations that would lack clear goals they would achieve during the certain period of time. It is because goals enable companies to progress toward the better position in the market, choose the better target audience for the product and service and become more achievement oriented. Being sure about the goals, a business is able to set objectives, the statements of broad intent of an organization that would enable it to reach business success. The main actors of such processes are usually the managers of an organization which skills and knowledge assist in setting goals and recognizing objectives. However, it is also vital for the manager to have interpersonal relationships and communication skills of one’s performance. They would help in communicating the goals to people who are engaged into organizational performance. However, here certain challenges in terms of communication can occur and manager should be aware about how to solve such issues (Holtzhausen & Zerfass, 2014). The following paper will illustrate how goals and objectives of certain company, Oman Air in particular serve business’s needs and how managers within an organization are overcoming challenges in effective communication of organizational goals and objectives. Oman Air organizational goals and objectives While organizational goals provide the basis for what a business if trying to accomplish in terms of programs and organization, they are usually a collection of the related programs and are the reflection of the main activities of an organization (Goals and Objectives, n.d.). Successful companies set long and short-term goals in order to increase sales, improve the quality of products or service and also to reduce errors and become more customer-oriented and build better relationship with society (The Importance and Value of Organizational Goal Setting, n.d.). Objectives are in contrast the very precise and time based, measurable actions that an organization sets in the close relation with its goals, it understands the outcome of achieving an objective and realizes the time when it should be achieved. Objectives are usually reflected in the mission statement of a business and therefore they are continuous. However, goals and objectives are often interchangeable, though they have important differentiating features and are used at different stages of business planning (Norman, 2015). For such company as Oman Air, a national carrier of Oman which operates domestic and international passenger services, its primary goal was determined by its role in making Muscat the main traffic rub in the Middle East. For that purpose, the company aimed to provide a commercial, industrial and tourism activities (Oman Air Profile, 2015). It has striven to keep the high performance standards within its performance, which included cargo handling and ground handling. Within its policy, the company has set such objectives as the increase of its products in terms of convenience, efficiency and services in order to ensure an enjoyable experience of quality and safety. The other objective of the company is the investment in the new technology, planning and product innovation that have helped the company to place the forefront of the aviation industry. In order to attract more customers, the company has also offered its on-board Duty-Free shopping facilities that enable people to choose from the wide range of quality merchandise (Oman Air Profile, 2015). These objectives are the part of the main goal of the company, which is to be the leading airline that would offer the high quality of service in connection with Oman identify and culture. Since the objectives are connected with the mission statement of the company (Norman, 2015), they help the company to exceed the expectations of its customers and other stakeholders in building the airline of “First Choice”. That is why it is the constant process for the company to provide passengers safe and reliable services, increased by the warm and friendly customer-oriented treatment. It is also the company’s objective to support the local community and promote the in-bound tourism to the Sultanate (Modern Vision, Timeless Traditions, 2015). Research methodology for data gathering and analysis Whether one decides to collect data, for the purpose of observation, interview or survey, there are many different forms of recording and organizing data. Depending on the methods one decides to use when collecting data, there are the important things which should be considered. Among them it is gathering together information from all the possible sources and observations, making photocopies and recording of all forms, records, audio and video. Besides, data can be received from entering narratives, numbers and other information. Coding data and transcribing are also important ways in collecting data (Collecting and Analyzing Data, 2014). The research methods can include the collection of information in the ways of surveys, experiments, observations and critical appraisal of texts. The three approaches of research can be utilized to collect and analyze the data, which are the quantitative, qualitative and mixed approaches. Based on the assignment, the researcher is able to choose whether one wants to collect data from the deep analysis of the information or whether such research should be general (Williams, 2007). Responsibilities of the middle manager to achieve organizational goals In Oman Air, the organization is ruled by the Board, which is controlled by the Internal Audit department. The CEO of the company leads the support groups of Finance, Corporate Affairs, Support Services and Information and Technology departments. CEO manages the strategic business groups with the commercial division, operations and network and planning departments, engineering and airport operations and hotels and catering (Organization Structure, 2015). While the change and the growing business environment leads to the new strategy formation process, it is critical for an organization to force the evolution of the top-down perspectives toward the bottom-line employees, which can be provided by the middle manager, the responsibilities of whom are directed to the accomplishment of organizational goals. While the company hierarchical structure allocates the top management to lead the middle-up-down managers, the last are aimed to act as coordinators and facilitators of the company processes and help to lead the creation of organizational knowledge. The middle managers act as entrepreneurs who lead the creation of various projects within an organization (Lavarda, Canet-Giner & Peris-Bonet, 2010). The effect of interpersonal relationships and communication skills on managerial performance Managers have a wide range of responsibilities in the modern business, hence their effective and interactive performance play a great role in the organization’s striving to achieve its goals and objectives. Effective managers should possess interpersonal skills to positively impact the human action and on cooperation (Haytko, 2004). With such interpersonal attributes, the team managers are similar to the ship captains who are responsible for the effective taking all the crew and reaching of the common goals and objectives with the help of everyone. Hence, managerial performance depends on how employees are committed to the organizational goals. They should interact with the team members on the regular basis, avoid comparisons among each other, team member to be actively involved into the work of every member of the team, manager should also be an accessible to the team members and solve problems along with all. Beside the interpersonal skills, effective communication is another predisposition for effective managerial work. Communication skills serve managers in passing and receiving information, establishing and maintaining of relationships, telling employees what they ate expected, giving the feedback and encouraging and motivating staff, helping in solving problems and working with others to overcome issues (Chan, 2002). Barriers to communication and how to overcome them Despite the ability of managers to establish the effective means for communication, there exist certain barriers to the process of passing and receiving information. Thus Chan (2002), states that lack of time and appropriate planning, competing messages, differences in knowledge, perspectives, needs and expectations, as well as assumptions and fears are the main obstacles for effective communication. In the context of cross cultural communication, such barriers are connected with the differences between countries and their cultural background (Kutz, 2013). Besides, there can be barrier to effective communication due to the hierarchical structure within an organization (Widhiastuti, 2012). Moreover, barriers to communication can occur when the organization cannot be separated from the personal influence where managers are involved in the numerous processes of the business. Thus, if the style of common communication is assertive, people understand their opinions and feelings and advocate firmly for their rights. Then the level of communication is considerably high between the members of an organization. Aggressive style of communication leads to the limitation in free speech and the desire of employees to advocate for their needs is violated. Nonassertive style of communication encourages others and enables them to take advantage of others. Beside the formal communication, as Widhiastuti (2012) states, there are a lot of rumors and issues connected with the work, however, which are not significant to the manager’s performance. However, such way of communication is always faster than from channels and the accuracy is close to seventy-five percent, which can cause misunderstanding between the parties of the working process. In order to improve organizational performance, managers should consider about how to overcome the barriers to effective communication. In terms of cultural communication barrier, the best way is to assess the language and communication needs of the certain group of people. Thus, using alternative tools such as interpreters and translators will enable members of one team to better understand each other. Psychological barriers can be removed if sincerity, empathy, self-perception and role perception will be developed and improved (Lunenburg, 2010). The other strategy that eliminates the barrier to communication is the training of communication skills of both the sender and receiver of the information. Manager should examine the true purpose of each communication and when obtaining information, be active participant of the communication process. Active listening is another strategy that will help to recognize the sender’s message with true feelings, be able to respond these feelings and rephrase the sender’s message if necessary. Conclusion When setting connecting objectives to the vision of the company, organizations enable its all participants and stakeholders realize about the real intentions of the business, which are constant in their reaching. Goals are set for the company to be aware of the way where the company is moving. It is also vital to communicate such information to all the members of the company and here effective work of managers is critical. By their active involvement, goals and objectives of the company will be effectively transferred to all. However, managers should also know how to overcome communication barriers. With the globalization of the workforce, the elimination of language barriers became the main prerogative of the multinationals. Therefore, effective use of numerous techniques and implementation of strategies for establishing of effective communication will help organization to earn loyal employees to contribute the development of the entire organization. References Chan, J. 2002. Communication Skills for Managers, 5th Ed., AMACOM Div American Mgmt Assn Collecting and Analyzing Data, 2014. 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The Effectiveness of Communications in Hierarchical Organizational Structure, International Journal of Social Science and Humanity, Vol. 2, No. 3, Read More