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further research 135 References 136 Appendix 144 Introduction Overview: Nowadays many organizations are adopting and are making changes in their structural form in order to survive and cope up with the uncertainties that are usually coming because of competition going on around the world and changes that are coming in the shape of environment and technological advancement. However in order to manage and control these changes various important developments were made over time so that these changes can be turn into planned changes.
Keeping this consideration in mind a new concept emerged known as Matrix. Trailing history, in 1950 United States aerospace industry is considered to be the one who first used the term “Matrix” in their setting and which later was use by various business circles and in education sectors as well. However in 1960s at some places there was this common understanding and practices that matrix was considered as a prime alternative in dealing with various important business management issues related with communication, co ordination and control (Davis and Lawrence , 1977).
Moreover in 70s and 80s various researches were carried out regarding matrix in an organizational settings, though matrix organizational structures flourished while researches that were going on were not that much in numbers. On the other hand if the matrix is considered with reference to business environment than organizations in this era were opting matrixes as a viable alternative in dealing with different issues related to complex business environment (Sharma, 2010). Moreover different companies around the globe have applied the matrix structure some examples from the recent past companies who were using matrix structures in order to deal with complex business environment are Zurich, Asea Brown Boveri, Sinclair Knight and Merz etc.
In order to achieve worldwide economies of scale these companies adopted matrix structures in addition with responsiveness and flexibility (local) (Gottlieb, 2007). Research Background: Organizations in need of a matrix structure: Conventionally organizations use to follow simple structures in order to achieve their goals however this culture has been changed mainly because of globalization. Nowadays concept of multinational organization is very common as these organizations have captured a fair amount of market share around the globe.
Initially starting from a city then going nationwide and later worldwide these organizations have adopted various organizational structures in between. As the spam of control of these organizations grew which resulted in creating complexities in organizational st
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