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With reference to Bourdieu's theory of distinction and other relevant theorists on social class, give a detailed example of how a specific habitus shapes consumer behaviour - Essay Example

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Different means of production define social class but it does not define how various classes are made up as classes, nor does it share the complexity of how hierarchical statuses of capitalist societies are formed. The ownership of economic capital does not explain about the…
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With reference to Bourdieu's theory of distinction and other relevant theorists on social class, give a detailed example of how a specific habitus shapes consumer behaviour
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Extract of sample "With reference to Bourdieu's theory of distinction and other relevant theorists on social class, give a detailed example of how a specific habitus shapes consumer behaviour"

Download file to see previous pages In this status hierarchy a person develops his/her social class. With reference to 1960s -70s France; Pierre Bourdieu has analysed the society in great detail. He worked on how the knowledge and usage of different cultural relics have shaped over time. In addition to this he also examined how people develop certain taste for food, clothing, music and their overall lifestyle. Bourdieu also studied the uncountable struggles between various classes and the emergence of their fragmentation in today’s capitalist society. He taught people how to alter their perceptions and expectations when they are at a stage of the hierarchy and at the same time he provided options to people to compete for the class position they desire (Bourdieu, 1984). Some of the concepts explained by Bourdieu are clarified in the following section.
“The projection of capital on to a particular axis with an aim to create a constant, linear and homogenous series which helps in identifying the social hierarchy involves a tough operation. In doing this, various types of capital are brought down to one single standard. This theoretical phenomenon has an objective foundation; exchange rates differ according to the power relation amongst the owners of the capital (Giddens, 1994). There is a prerequisite for reducing the spaces between the capital to one dimension, however, if someone willingly converts the capital, the creation of a two-dimensional space clarifies that the importance of exchange rates. Therefore, Bourdieu has extended the phenomenon of capital on the basis of an underlying idea in which capital is converted in normal sense. Although Bourdieu has not explicitly spelled out the foundation of different types of capitals and their conversion rates; they can be deduced by further researches. Capital is capable of building a relation between two people in a particular social space, but this principle does not necessarily create an absolute order of the society, along ...Download file to see next pagesRead More
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