Management about iPhone - Case Study Example

Jobs had the ability to create a lot of free publicity, thus giving Apple’s product launch a lot of attention (Isaacson 2011, p. 432). This marketing strategy ensured that people already wanted to own the iPhone long before it was launched. According to analysts, the attention Apple created for its new product resulted in the company pushing its sales from five hundred thousand to a million units within the first two days after its launch. Another reason for its success in the American market is its cut in pricing.

Ten weeks after its launch, Apple made a significant cut in prices of its products that made the iPhone cheaper than other smartphones in its category. Other factors to the Apple’s success are the customer services at the Apple stores, Apple creating products that even its creators would want to own, the simplicity of Apple’s products and the ease to use, and Apple always aiming to be ahead of its competitors (Apple Inc.s iPhone 2008, p.4). When Apple first ventured into Europe, it was met with the same enthusiasm it had in the American market.

According to analysts, the hype created when iPhone was launched in Europe, resulted in an enormous success represented by approximately three hundred and thirty thousand sales in only three months. However, Apple has not been able to capture the European markets as it has in America. Its failure is due to its inability to provide its customers with phones that could be operated by any mobile network providers. Apple’s competitors have the advantage of being able to provide this function to their customers.

The shortcoming resulted in short-lived success (Cavusgil, Knight, Riesenberger, Rammal, & Rose 2014, p. 243). Apple’s marketing plan should be mostly focused on the younger generation. Although it is important to focus on all age groups, it is the younger generation who will be more open-minded to new technologies and devices.