AB Electrolux Challenges Times in the Appliance Industry - Case Study Example

Case study Case study There are various strategies that Electrolux has made to maintain a competitive advantage in the market. One of them is considering the preferences of their consumers. They offer such goods and services that customers prefer with the environmental consideration in mind. They offer these goods which consumers are willing to pay for a higher price for them to maximize on their profits. Another strategy is through marketing in North America to create awareness of their products thus surpassing their major competitor whirlpool.

The marketing campaign features Kelly Ripa. Thirdly, they have implemented a restructuring program of production for the past six years to relocate 60% of its manufacturing to countries of low-cost including Mexico and china (Hill & Jones, 2012). Their goal was to reduce it overall consumption of energy by 15% of its 2008 levels by 2012 to achieve efficient consumption of energy in its manufacturing. The company has also launched a green product range in all its business sectors to heighten its awareness of its energy efficient and products that are considerable to the environment.

The other strategy was a move to outsource its production from developed countries in a bid to come up with high quality products. However, the company needs to be mindful of the cost of labor in such countries which is fast rising (Hill & Jones, 2012). The company has also embraced advanced technology to meet the changing demand and tastes of appliances by consumers, For instance the development of vacuums that transmit lower noises. All these strategies have been influential fro the company in its business setting and is slowly gaining its competitive advantage in the industry.

ReferencesHill, C. W., & Jones, G. R. (2012). Strategic Management: An Integrated Approach. New York: Cengage Learning.