Foundations in Strategic Management - Case Study Example

To synchronize with markets that are culturally diverse in the international network requires deep insight into the dynamics of the environment (Hitt, et al, 2013). To receive joint venture partnerships and licenses, the company has to strategically place mechanisms that will leave it in a win-win situation (Murray-Webster and Williams, 2013; Lasserre (2012). Using PESTLE model, the above issues can be analyzed such that clear and comprehensive perspectives on the factors can be unearthed.

PESTLE involves considering ‘Political, Economic, Social, Technological’ as well as the ‘legal and environmental’ frameworks of an issue (Tesar, 2008). It is advantageous since it provides a multi-dimensional framework that is all-inclusive in capturing all points of a problem. It is disregarded as a model that may veer off analysts owing to its long comprehensive techniques (Tschäppeler and Krogerus, 2011). Cultural is a social aspect that requires analysis from an inclusive point of view as it touches and embeds on many other spheres within the society (Gassmann, et al, 2008).

PESTLE model starting with the social values of the culture, its norms and traditions among others that will enable the strategists to understand and predict the consumer attitude and behavior (Caddle, et al, 2010). This will enable devise approaches aimed at harmonizing the organizational values with customers’ expectations and culture since it already has the ability to integrate easily into various cultures (Austin, 2008). The political analysis will consider what it will take to survive in the political temperatures of the country such that the company does not find itself aligning to one political division that might make it lose customers (Lasssere, 2012).