Mission, Vsionand Strategic Objectives - Essay Example

Vision statement is written immediately after an organization manages to write a mission statement. It provides a statement on what the company or the organization intends to achieve, wi9thin a given framework, or within a future period. Unlike the mission statement, the vision statement is always updated, depending on the strategic position of the company (Moseley, 2009). The vision statement normally provides a guideline on what the company intends to achieve within a given future, or a certain period of time.

The vision statement is important, because it can act as motivators for the employees of a company, to work hard, and develop competitive strategies that can help the organization achieve its stated future ambitions or objectives (Zuckerman, 2012). Just like a mission statement, it is possible for a vision statement to be prepared at any level within an organization, i.e. at the managerial and departmental levels. Strategic objectives are long term decisions made by the company, for purposes of helping the organization to meet its mission and vision objectives.

They are always explicit and broad, and the management of the organization believes that, it is nearly impossible to achieve its vision and mission, without these objectives (Moseley, 2009). The strategic objectives are always established at the corporate level, and at the sub-units of the organization. These objectives are always established after carrying out a research on the industry that an organization operates under, its competitors, and after the identification of the capabilities of the business organization.

There are two very important concepts that should be recognized in the vision and mission statement of an organization offering health services. Under the mission statement, an organization must identify its purpose, and the kind of clients it seeks to serve (Zuckerman, 2012). For instance, the mission statement would denote that the organization aims at providing high