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Report of a car manufacturer - Essay Example

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Henry Ford, who is the founder of Ford automotive company, started this company in 1890.1 Since then, this company has evolved and has been manufacturing various cars, trucks, vans and other motor vehicles. More importantly, the…
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Download file to see previous pages However, the main market is automotive industry which is globally expanding as demand for all types of vehicles is increasing. Keeping this view in mind, it is highly essential that more cars should be sold through using the support of information technology and information needs of potential cars buyers.
The financial performance requires more improvement. For example, the figure 01 clearly highlights that Ford made $20,213m and $5,665m and &7,155m net income in 2011, 2012, and 2013 respectively; this reflects that the company has made the highest income in 2011 and the smallest in 2012 and the average net income in 2013. Based on this information, it can be deduced that the company has potential to earn more income. For this purpose, the company’s strategic management requires additional information for consideration and making effective decisions for improving the financial performance of the company. Also, this can be only done through improving and increasing the sale of cars as this business segment has the highest potential for the company. And there are valid and strong reasons to support this point. First, personal or family cars have become an important part of today life as every middle class family always prefers to have a car for satisfying the family requirements, such as travel, school pick and drop and other emergency services. Keeping this view in mind, it is highly essential that the company should primarily focus on manufacturing and selling cars by considering the family need.
Ford must focus in Asia. Currently, both China and India are two fastest growing economies where the middle class is increasing along with growing purchasing power. This market should be focused as it has a very attractive market potential for the company. Based on the different requirements of both markets, following information should be obtained which can be further processed for supporting and improving decision-making and ...Download file to see next pagesRead More
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