Portfolio Project management - Term Paper Example

The products of Wal-Mart are differentiated according to various ranges. Wal-Mart generally applies the combination of differentiation and cost leadership that is Wal-Mart emphasizes on providing various products and services with better quality by charging a price that is less as compared to its competitors. Wal-Mart has also been able to enter into its international market by the adoption of multinational business strategy. The prime reason of success of Wal-Mart is that it believes on focusing and developing the strategy of the single business which refers to as focusing and prioritizing on 95% of revenue that is generated from the grocery business.

Wal-Mart generally adopts and formulates economies of scale for gaining cost advantages over its competitors. Wal-Mart has designed its products and services in such a way that it provides the customers to save money and also to live a better and proper life. Wal-Mart mainly consist of selling the products and merchandise such as by mail, store or through online. Wal-Mart allowed the company to achieve an efficient and large scale supply chain; it has its own low cost brands such as the great value.

Wal-Mart has designed a unique cost structure which allows and facilitates Wal-Mart to charge low and fewer prices from its customers and achieving high and effective competitive advantages. Wal-Mart has adopted a strategy by charging a low price and providing a good quality of products. Wal-Mart generally uses the aggregate forecast for investigating and monitoring the trends of customer purchase for each and every store. Wal-Mart is capable of maintaining inventory at a lower level and meeting the demand of the customer.

The decrease or reduction in the level of inventory will lead to the decrease in the floor plan and lowering the expense of interest and also lowering the cost of carrying and providing a wide diversity of products that is displayed on the shelves of the store that is