Evaluation of the leadership and management style of Jeff Bezos - Coursework Example

From a logical perspective, it can be stated that appropriate development of business processes in the present marketing scenario requires the implementation of change management and change leadership under different situations. For instance, a leader will have to bring in continuous levels of transformation within its leadership style for maintaining the motivational levels of the followers. In a similar manner, the management administering the overall functionality of the workforce will also have to implement varied types of employee motivational techniques through which they can attain their desired goals within a specific timeframe (Kuzic & et. al., 2002).

Considering these aspects, the discussion will mainly focus towards evaluating the leadership style and the managerial skills implemented by Jeff Bezos that supported in developing the overall performance of Amazon in the present competitive retail-marketing scenario. The discussion will also encompass the implementation of suitable leadership theories and change management concepts in order to make the understanding levels associated with the same in an effective manner. Through this discussion, a possible attempt will also be made towards evaluating the characteristics possess by Jeff Bezos that until date have paved successful path for this ecommerce business organisation.

Jeff Bezos, a technology enthusiast, presently holds the position of CEO of the world’s second biggest e-commerce retailer named Amazon. As known, the brand has been previously involved in conducting online retail business of books and magazines. However, due to the increasing level of business market competition and higher inflow of new market entrants, Jeff Bezos made deliberate efforts in shifting the focus of his e-commerce business process from just being concentrated on retailing books top other retail goods such as