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Winter wonderland report - Essay Example

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Summary
Through observation, analyse the ways in which these consumer segments may have been attracted to attend the event, then using this analysis, critically evaluate the current promotional strategies in use. DO NOT SURVEY EVENT ATTENDEES.
Part 2: Make recommendations for event…
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Winter wonderland report

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different resources (academic books and academic journal articles) Academic books are on the reading list in your Module Guide, Academic journal articles could be found via Emerald and Business Source Complete. You may include the website of Winter Wonderland and credible newspaper

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