Strategy planning - Essay Example

However, the younger generation between the age of 18 and 28 seem to be comfortable with the brands from crystal fashion. The idea is to ensure that brand that resonates with them such as scarfs, sweaters and dresses. Crystal fashion in pursuit for a credible customer base needs to be more radical than the other competitors in the market (Wittmann & Reuter, 2008). The young professionals from either gender who have so far embraced the brands from the fashions talk of the products as being unique and classic effectively revealing who they are are in the society (Kurtz, 2012).

The company should be more interested in the secrets of the young people as a strategy for producing future brands. Crystal Fashion is an organization that deals with production of garments and clothes for both men and women. In the recent past the company has sought to venture into new markets and to expand its market portfolio as appropriate. Most of the brands from the company have found favor with most of the consumers in Saudi Arabia region and the strategy is to position the clothing and garment brands in the market to attract more loyal customers.

Crystal fashion is an organization closely held, for profit and is medium sized compared to other entities in the market (May, 2010). The company has a substantial customer base with earn a profit of one million turnovers. The idea is to have the young people share their stories concerning their preferred brands and fashion to enable the company factor such issues in the production of future brands. The strategy is to obtain the secrets from the target group as a basis for coming up better and improved brands that are accepted by a majority (Dillon, 2012).

The company needs to come up with diverse channels that enable the target group share their secrets, learn from other people then use the input from the individuals to improve on the brands. The