Strategic Change Management - Assignment Example

For even the most successful companies, survival cannot be guaranteed. In many segments of the economy, organisation should have talent to adapt quick to change for their survival. When business organisations fail to change, the cost of failure may be quite high. For instance, Eastman Kodak Company was once a great successful business, but now it is in the doldrums as it failed to recognise changes that were happening in the industry. Eastman Kodak narrow-minded corporate culture assumed that its strength was its marketing strategy and brand, and it miscalculated the threat of digital cameras (Dan 2012).

This research report will analyse why business is to give great significance to strategic change management, and if it failed to recognise the changes happening around it , it may become one of the 70 companies disappeared from the list of top 100 companies of Fortune magazine and how the Eastman Kodak failure is offering the costly lesson for not responding to changes with particular reference to eBay by demonstrating how eBay is responding to strategic change management quickly and fastly to secure its market position.

The strategic change involves enhancing the alignment between an organisation’s atmosphere, organisational design and strategy. Strategic change interventions include initiatives to enhance both the organisation’s association to its environment and the proper balance between its cultural, political and technical systems. Due to some major disruptions to the organization, the need for change is normally triggered such as a technological breakthrough, removal of regulatory needs or where a new CEO has been appointed who is hailing from the outside the organization.

The speed of the international technological and economic development makes the change as an unavoidable factor for an organisation. Organisational development (OD) is designed by introducing the planned change to enhance an organisation’s