We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Management of Change in Lufthansa Airlines - Essay Example

Comments (0) Cite this document
Summary
This research paper “Management of Change in Lufthansa Airlines”  will discuss corporate restructuring and privatisation in Lufthansa Airlines. Lufthansa turned around its fortunes to become a world leader in the aviation industry…
Download full paperFile format: .doc, available for editing
Polish This Essay93% of users find it useful
Management of Change in Lufthansa Airlines
Read TextPreview

Extract of sample
"Management of Change in Lufthansa Airlines"

Download file to see previous pages Secondly, there must be allocation and mobilisation of resources so that the necessary changes may be executed. According to Beer and Eisenstat (2000, p. 32), it is increasingly becoming very critical for the corporate world to excel at strategic change management so that they could outperform their competitors. This paper then will discuss corporate restructuring and privatisation in Lufthansa Airlines. The Type of Change and Why It Was Introduced Lufthansa was almost going under in 1991 owing to accrued large debts. However, in a span of eight years, the company turned around its fortunes to become a world leader in the aviation industry. In order to turn around its fortunes, the company had to institute radical changes. After instituting changes, which was the first step in the process, more allied changes had to follow so that the future of the company could be assured. The management of the company decided to execute change at four different levels, which were modelled around the concept of renewal sustenance at four levels. However, after eight years of its turnaround, none of the processes that were started were completed. The most challenging bit was sustaining the progress introduced through change. It has been pointed out by Boxall (1996, p. 66) that most processes of change do not work because of an absence of attitudes geared towards change. It follows then that irrespective of how important or good a change process is, the desired goals are not achieved. Similarly, Beer and Eisenstat (2000, p. 35) are of the opinion that those change programs that do not work are usually based on theories of change that are flawed. In this case, it is important for change management to recognise their limitations in terms of ability to institute changes from the top. Instead, change managers should be involved in the creation of the climate of change that is in tandem with the company’s development goals without relying on any specific solution (Armenakis and Bedeain, 1999, p. 302; Schuler and Jackson, S. 2001, p. 247). There is usually a difference between execution philosophy of change and process management philosophy. On the one hand, the former is of the assumption that leading change is the primary task in the process of change while, on the other hand, the latter places emphasis on the main task of change as planned implementation (Burnes, 2009, p. 76). The Context in Which Change Took Place During the change process, it becomes apparent that the basis of principles and values are dictated by underlying cultures (Worren, Ruddle and Moore, 1999, p. 279). The conditions that exist in the American companies are different from those of European continent in relation to criteria that are important for change strategies (Theodorakopoulos and Figueira, 2012, p. 863). This is particularly pertinent to HRM (human resource management) because it is involved with contemporary techniques of management, besides primarily dealing with etiquette and values. There has to be a differentiation between strategies HRM and their role during the change process. It has been noted that HRM is deeply entrenched in the American culture, which counter-runs the prevalent In Europe culture of social responsibility, collectivism and pluralism (Saunders, Mann and Smith, 2008, p. 1110). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Management of Change in Lufthansa Airlines Essay”, n.d.)
Management of Change in Lufthansa Airlines Essay. Retrieved from https://studentshare.org/management/1468116-critically-appraise-the-introduction-and
(Management of Change in Lufthansa Airlines Essay)
Management of Change in Lufthansa Airlines Essay. https://studentshare.org/management/1468116-critically-appraise-the-introduction-and.
“Management of Change in Lufthansa Airlines Essay”, n.d. https://studentshare.org/management/1468116-critically-appraise-the-introduction-and.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Operations Management in Southwest Airlines
Southwest Airlines is one of the largest airlines in United States of America. The success achieved by Southwest Airlines has attracted management gurus all over the world. The operations management of the airline has been seen as a standard for other airlines. The way Southwest Airlines has acquired its wide market just by following its cost leadership approach is simply amazing.
10 Pages(2500 words)Essay
Strategic Management - Southwest airlines
The company also boats of having very profitable shares which has been maintained through steady growth and profitability figures. The company also won the “tripe three” rating as a measure of superior customer service and satisfaction in the 1990’s .
8 Pages(2000 words)Term Paper
Marketing management - Emirates Airlines
The CRM must be maintained, the loyal customers are the real buyers of the products in the long term basis. The airline industry is basically the hospitality industry and in this particular industry the customer relation is the most important marketing communication key.
17 Pages(4250 words)Assignment
Strategic Management - Southwest Airlines
Possible strategies and their impacts for the organization (Grand Strategy Matrix) 5. Alternative Strategies (Corporate, Business, and Functional)-Bundles of Strategy Strategic Formulation: A Case Study of Southwest Airline 1. Introduction Few Airline industries have been as successfully strategic despite a number of organizational bottlenecks like Southwest Airline.
8 Pages(2000 words)Essay
Management - Southwest Airlines
In the rapidly transforming dynamics of the business environment,the effective change management becomes a critical factor.The various external and internal factors that significantly impact the performance outcome of the organizations need to anticipated to meet their challenges.Indeed,success of the firm is always the driving force behind the business strategies.
6 Pages(1500 words)Term Paper
Strategic Management in Singapore Airlines
Strategic Management in Singapore Airlines. The aim of this research report is to analyze briefly Singapore Airlines strategic management profile. To report the name of the minds whose policies have led to the continuous success of this airline in today’s competitive environment.
5 Pages(1250 words)Research Paper
Southwest Airlines Strategic Management
The discussion explains about the history of the company along with its organizational values in terms of its mission and vision. Moreover, a SWOT analysis of Southwest Airlines has been performed in the discussion to assess its competitive presence in the global market scenario.
5 Pages(1250 words)Essay
Change Management in Delta Airlines
 The performance of the company started deteriorating to such extent that in July 2004, the credit ratings had a fall from B to CCC+ (as rated by S&P), because of the increasing financial or debt risk. According to Ireland, Hoskisson and Hitt (2008), S&P reduced its credit ratings by almost four times in the year 2004. 
10 Pages(2500 words)Research Paper
Strategic Management: Airlines industry
Fuel costs, addressing the security concerns, maintaining well-paid pleasing personalities on the rolls for various types of services, preparing attractive promotional campaigns, inviting newer customers with loads of discounts, having a decent office and staff etc.
10 Pages(2500 words)Essay
How Can Lufthansa Airlines Improve Their Customer Satisfaction in Comparison with Singapore Airlines

This research is governed by the following objective: to ensure customer satisfaction in order to retain loyal customers for the sustainability of the organization. Various models regarding customer satisfaction have been used in the discussion such as Kano’s Model and Expectancy Disconfirmation Theory.

29 Pages(7250 words)Essay
Let us find you another Essay on topic Management of Change in Lufthansa Airlines for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us