StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Airline Industry - Essay Example

Comments (0) Cite this document
Summary
Deutsche Lufthansa AG is one of the globes principal airlines. The aviation faction pays a lot more attention on its interior capabilities within the subsequent six trade regions : The Airlines, The Lufthansa Cargo service , The Lufthansa aircraft preservation, refurbishing , in addition to renovating , The Lufthansa catering Service , The Cook AG travel group , in addition to the Lufthansa IT services…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
Airline Industry
Read TextPreview

Extract of sample "Airline Industry"

Download file to see previous pages (Step stone case study)
Basically, Lufthansa is an airline founded and based in Germany based. The airline has been unwavering to be one of the international companies that will guide the business inside and also through the 21st century (Gardner, 1996). During 1996, that the corporation was observed up-and-coming from an interlude of enormous transformation. Widespread reformation along with its privatization has at the moment geared up the corporation for a bright and promising opportunity within the exceedingly aggressive airline industry.
The lines of attacks that have been implemented by the team at Lufthansa to evolve it into a cost-effective association have been triumphant. It was during the year 1994 that Lufthansa marked as being one of the most beneficial period during its entire history and establishment (Gardner; 1996). It also marked the 5 year spin from an unsuccessful state owned corporation to a commercial key international competitor, linking the years 1991 until 1996; this also revealed the competitor abilities that are present within the organization. On the other hand, the association was still inundated by declining profits at the speed of an approximate 2 percent per anum. The dare for Lufthansa is to carry on the transformation procedure in order to place the association at the right point for its longer period continued existence.(Lufthansa .pdf )
Identifying at least two Strategy options
Before we outline and evaluate the strategic options for Lufthansa, we need to be aware of the elements that Lufthansa needs to work on: The need to strategically plan, by way of a more planned technique. The corporation needs to be aware of what is it that the airline actually wants to accomplish Secondly, the corporation should be able to assess how they as a corporation will manage their resources that they have to achieve their above set goals. Furthermore, as an international competitor, Lufthansa will need to define their individual function regulations as well as limitations.
Now moving onto Porters generic strategies:
Competitive Advantage
Lower Cost Differentiation
Broad Target
Narrow Target
Lufthansa's comparative location inside the international airline industry establishes if the corporation along with its productivity is over or else less than the airline business average. The essential foundation of the over average success within the long run is to be able to create a maintained competitive advantage. There exist two essential forms of competitive advantage that a corporation can have power over: the low expenditure otherwise differentiation. The two fundamental sorts of competitive advantage united with the possibility of actions for which Lufthansa seeks out to accomplish them, show the way to the three generic strategies for accomplishing the more than average performance within the international airline industry: the elements of cost leadership, the differentiation, in addition to the focus. The two suggested strategies that Lufthansa should opt for are the Cost as well as the differentiatio ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Airline Industry Essay Example | Topics and Well Written Essays - 3250 words - 1”, n.d.)
Retrieved de https://studentshare.org/miscellaneous/1507680-airline-industry
(Airline Industry Essay Example | Topics and Well Written Essays - 3250 Words - 1)
https://studentshare.org/miscellaneous/1507680-airline-industry.
“Airline Industry Essay Example | Topics and Well Written Essays - 3250 Words - 1”, n.d. https://studentshare.org/miscellaneous/1507680-airline-industry.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Airline Industry

US Airline Industry

...-environmental analysis from time to time. The PESTLE analysis could sufficiently provide macro-environmental understanding of the business environment of this industry. As a macro-environmental analysis, the PESTLE analysis is composed of important factors such as politics, economic, social, technological, legal and environmental which have the capacity to affect and alter business at a significant level (Haberberg and Rieple, 2008). Politics The US Airline Industry belongs to a highly political scenario. The very proof was the revolution from regulation to deregulation scenario in the industry. It is highly political in the sense that competitors are trying to influence the government’s decision in order to come up with their competitive...
9 Pages(2250 words)Essay

U.S. Airline Industry Analysis

..., the 2001 terror attack together with a depressed world economy further worsened the growth status of the US airlines industry. This paper will critically analyse the US airlines industry using international business theories and other strategic frameworks. A critical analysis During the beginning stages of the US airline industry, three airlines namely United Airlines, American Airlines, and TWA were in charge of transcontinental routes. In 1938, the Civil Aeronautics Board (CAB) was established with intent to manage the structure of the industry (Dempsey, 1979-80). The CAB set flight fares on the ground of cost plus a fixed margin and hence aircraft operators could pass cost increases to customers. In 1970, rampant increase in fuel costs...
7 Pages(1750 words)Essay

Airline industry

... and safe transportation method that allows humans to travel long distances in short periods of time. This method of transportation is perfectly suited to serve the needs of tourist. The tourism revenues of countries depend on the ability of airlines to bring tourist into their country. There are millions tourist coming into the United States every year. These tourists help the economy by spending money in the consumer markets. Another way the airline industry helps the economy is by carrying merchandise from one location to another. The international trade system depends on the airline industry to transport goods between countries. The airline industry also positively impacts the economy by generating thousands of jobs. The billions...
2 Pages(500 words)Coursework

Airline Industry

Cost of ASK (Available Seat Kilometres) An available seat kilometre in airlines is calculated by multiplying the total number of seats offered by an airline and the total distance flown by an airline (British Airways-a, 2010). The Available seat kilometres for British Airways was found to be 141178 in 2010 which represents a decline from its previous year figures of 148504 in 2009 (British Airways, 2010, p.128). The statistics for its competitors Emirates airlines states the corresponding figures at 161756 which represent a rise from its figures last year that was quoted at 134180 (Emirates Airlines, 2010, p.4). The low value of ASK for British Airways can be largely held accountable to the financial downturn which put a pressure...
12 Pages(3000 words)Dissertation

Airline Industry in India

...Brief History of Airline Industry in India The history of the civil aviation industry in India can be traced back to the year 1912 when the first airflight between Karachi and Delhi was started by the Indian State Air Services in collaboration with the UK based Imperial Airways. The Government of India nationalized nine airline companies vide the Air Corporations Act, 1953. Accordingly it established the Indian Airlines Corporation (IAC) to cater to domestic air travel passengers and Air India International (AI) for international air travel passengers. The assets of the existing airline companies were transferred to these two corporations. This Act ensured that IAC and AI had a monopoly over the Indian skies. Indian Aviation...
3 Pages(750 words)Essay

Audit of Airline Industry

... performance may just not be a measure of a better unit revenue as for many, the airliner may be facing a higher unit cost in contrast to others operating within the same industry. In parallel to all these factors, capital available for growth or horizontal and vertical integration of services is also a key factor to the industry’s long term success (Taneja, 1987). Many successful airliners may have to prefer long term gains and profits to measure their success and would plan to expand or integrate over a longer period of time. Specifically for the airline industry, growth may be accounted for in terms of the capacity for growth. Datamonitor.com (2007) reports that the United States airlines industry grew by more than 8 percent in 2006...
6 Pages(1500 words)Assignment

The US Airline Industry

...Running Head: US AIRLINE INDUSTY US Airline Industry of the of the US Airline Industry Introduction Southwest Airlines belongs to Dallas, Texas, USA. It is a low-fare airline, serves individuals of more than 50 different cities of 28 states. These US airlines presently render more than 2400 flights in a day, and still expanding itself more towards east. Southwest Airlines of US possesses a significant strategy, which has brought profits from past 26 years. Short-haul journeys make almost 80% of total load of flights on the company. Nevertheless, it is rendering more number of long-haul flights and expanding its range in order to stand with bigger domestic carriers. Southwest first expanded to the East Coast in 1993, with service...
7 Pages(1750 words)Case Study

Airline Industry

...(Holtbrugge & Et. Al., n.d.). In the present situation of fast changing of environment in air transport, the professionals in aviation sector must have access to highly developed and comprehensive knowledge including in-depth understanding of the requirements of the airline industry globally (American Institute of Aeronautics and Astronautics, 2011). The incident of September 11 had certain worst economic effects on the airline industry. This had caused dramatic dropdown in passenger demand as well as high costs to a large extent. However, the industry was facing worst period before as well. Thus, it contributed problem for the industry...
13 Pages(3250 words)Essay

U.S. Airline Industry Regulation

...U.S AIRLINE INDUSTRY REGULATION The paper determines the result of airline industry deregulation. The policies and the experiments that determined the phase and dominance of free market flourished greatly. The main aim of the policy was to improve the industry performance and ensure equal availability of airline facilities to every passenger. The paper also discusses the pros and cons of regulation and deregulation and the need of air line industry to be reregularized. U.S Airline Industry Regulation The main purpose behind the regulation by government is to maintain a stable industry. The air transport industry since its beginning has faced ups and downs. Since the deregulation, the air transport carriers have decreased in number...
2 Pages(500 words)Essay

Airline Industry

...substitutes, deregulation measures and new-play entry prospects. In the introduction section, the report provides a general view of the European airline industry. The report will also include a summary of the PESTLE analysis (in tabular form), opportunities and threats facing the European airline industry. The reflective report section provides the insights into the processes and factors that affect the industry the industry. The conclusion part will provide an overview of the case study (European aviation industry). Table of Contents Introduction …………………………………………………………………..………4 PESTLE Analysis: Factors...
4 Pages(1000 words)Assignment

Management of the UK Music Industry

Online market demand is dominated by teenagers who have shifted their purchases from singles CDs to mostly illegal downloads of singles tracks, stimulated by continually evolving software and P2P networks. In order to survive, market players have to reconsider their strategies and value propositions – by mergers of music labels; flexible pricing and value-added offers by online distributors and active ethical campaigns, the challenge before these companies is to convert the internet medium from a threat to copyrighted material into an effective distribution channel.
Rivalry among competing sellers in the industry – rivalry among legal internet music sites is not too intensive, because the legal online download ind...
15 Pages(3750 words)Case Study

Justifying Increased Regulation in Large Companies - Imposing a Strict Regulation on Pharmaceutical Industry

 PPRS continuously provides a stable framework to ensure the publics’ access to affordable new medicines. (Department of Health, 2007) In line with this goal, GSK acknowledges that improvements can be made to the existing pricing scheme.

As a major consumer product, this study will discuss the importance of having a price regulation within the pharmaceutical industry. Several factors that could affect the competition in the branded pharmaceutical market will be elaborate to give us a good insight with regards to the pricing of medicines. In line with the importance of having imposed a price regulated on medicines, the author will discuss the negative effects of not regulating the generic medicines as well as...
11 Pages(2750 words)Case Study

A Short History of Japanese Film Industry

The response generated from other regions is good enough yet questionable. What do these Asian productions have that attracted the international scene? What does the Korean wave really mean? Furthermore, were their productions in the recent years created in the nature that the other regions would appreciate, diverting from the contemporary film style they used to execute locally so that it would sell in the global market?

The transition from traditional to contemporary entertainment in Japan came a few years before the advent of the 20th century with the production of the first Japanese films, Bake Jizo1 and Shinin No Sosei2, both said produced in 1898. The next year, a short production entitled Geisha no Teodora was cr...
9 Pages(2250 words)Case Study

Merger and Acquisition in Airline Industry

Over the last two decades, there has been a profound shift in thinking about the role that people play in the success of the business, with a growing view that the management of people is a key organizational capability and one, which should be highly integrated with the strategic aims of the business. A cornerstone of this notion of International human resource management is the creation of linkage or integration between the overall strategic aims of the business and the human resource strategy and implementation. Despite new and increasing challenges, the global industry facilitates economic growth, global trade, and international tourism and continues to restructure, develop and adapt to counter them such as through mergers and...
20 Pages(5000 words)Case Study

The Growth of the Service Industry

The expansion of the service sector has unquestionably generated economic prosperity, but it has eminently contributed to social injustice and inequality. Consequently, I believe that while the growth of the service industry has great economic intuition, it is eventually socially detrimental and distancing society from achieving paradigms of social equilibrium.
Service, by definition, is the exchange of a commodity that has no tangible form; whereas industry is described as the people or organizations engaged in a particular type of enterprise. The service industry is then simply defined as an aggregation of commercial entities that provide services rather than physical objects. The non-material nature of services can be dist...
9 Pages(2250 words)Case Study

Is the Meat Industry in Kenya Productive and Rewarding

The following report gives insight to the industry and the environment surrounding it.

The major meat processing and marketing firm in Kenya – Kenya Meat Commission - was incorporated as a public institution for the sake of engaging professionalism in management and meeting the hefty financial demands the corporation has. This has enabled an excellent running of the corporation and the production of quality meat both for local consumption and for export.

The infrastructural improvement in the transport sector in Kenya has enabled speedy delivery of meat to the market while the meat is still fresh. At the same time, cold rooms have been utilized as a means of storage for meat. These facilities check on t...
6 Pages(1500 words)Report

The Effects of Financial Crisis on Supplier Selection Criteria of the Oil and Gas Industry Equipment Market

It is a difficult task to find those vendors who not only have the adequate quality and quantity of the needed raw materials but who also have an attitude of efficiency and display commitment to customer service (Sonmat, 2006). Further, organizations also strive to locate and select vendors who can be depended upon for long term relationship.

The number of factors or attributes desired from the vendor is vast, and different organizations and different industries place different importance on the attributes (Sonmat, 2006). Some of the vendor attributes may gain importance owing to the nature of the industry, for example, in the case of consumer perishables suppliers, like fresh vegetables or fruits, the buying firm would...
20 Pages(5000 words)Literature review

Structure of the Educational System in Morocco and Its Capacity for Addressing the Needs of the Hospitality Industry

...Independent Research Study An investigation into the Structure of the Educational System in Morocco and its Capa for Addressing the Needs and Expectations of the Hospitality Industry in the Country Submitted by : Submitted to : Course : Date : September 29, 2009 Word Count : 3,069 words STATEMENT OF AUTHORSHIP “I confirm that no part of this work, except where clearly quoted and referenced, has been copied from material belonging to any person e.g. from a book, handout, another student. I am aware that it is a breach of GIHE regulations to copy the work of another without clear acknowledgement and that attempting to do so render me liable to disciplinary procedures.” ________________ Table of Contents I. Consultant’s Brief 4...
15 Pages(3750 words)Research Proposal

Management Theory and Practice in the Early Childhood Education Industry

...Management Theory and Practice in the early childhood education industry This Report applies management theory into practice in the early childhood industry, especially in the context of women leaders. Management issues play a significant role in the academic sector, because early childhood professionals need higher levels of motivation in order to avoid burnout . As pointed out in a study by Osgood and Halsall (2007) where they carried out research to examine the position of women in leadership or management positions, a “glass ceiling” exists for women in the academic setting, which could significantly impair motivation. Since many of the individuals employed in the early education sector are women, addressing this issue is even more...
6 Pages(1500 words)Coursework

The Key Macro Factors that Have Influenced the UK Grocery Retailing Industry since the Early 1960s

...1. Assess the key macro factors that have influenced the UK grocery retailing industry since the early 1960s. The concept of organisational change is inherently intertwined with external threats and opportunities, which businesses must adapt to as part of strategic planning to continue long term growth. Senior and Fleming argue that the concept of organisational change has many faces, namely “convergent changes and transformational change that is organisation wide and characterised by radical shifts in strategy, mission values and associated changes of structures and systems” (In Thompson & Martin, 2005, p.41). Moreover, Johnson et al highlight that external macro-economic factors intrinsically impact strategy management and without...
13 Pages(3250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Airline Industry for FREE!

Contact Us