Business event Operation - Essay Example

The event seeks to deliver an understanding to the customer segments that the newly-developed vodka emanates from the company’s devotion that compelled its staff to embark on a two-year research and development to produce the sophisticated wine with a 100% wheat ingredients (Coulter 2010, p. 5). In order to reach the target consumer groups, the observation has been that the Cavendish London hotel’s eco-friendly practices will match the firm’s need to provoke the understanding that the company is indeed devoted into emulating sustainable measures in every aspect that it will relate to during its endeavours.

The choice of holding the event at the Cavendish London matches the marketing and consumer attraction needs since the target high-end clientele will perceive the important aspects outlined in the product and conceive the reality of the attributes since the acceptance of the product’s launch at the hotel will emanate from the evaluations undertaken by the venue’s management to identify the products eco-friendly aspects (Van der Aalst, 2008, p. 190). The four star hotel is located at the city’s commercial centre and its provision of environmentally friendly attributes relate to the newly developed vodka’s sustainability measures and consumption patterns in the target consumer markets (Corrà 2010, p. 2). The emphases that the venue is an appropriate platform emanate from the provision of large conference rooms that can comfortably accommodate the estimated 100 number of guests.

Further, the Cavendish management will provide the required dining and entertainment room, and following the consultations made, the Big Ben Conferencing room and the immediate rooms will be allocated to suit the event’s needs. The two parties have agreed to enter into a mutual agreement in hosting the new vodka launching event. The Cavendish London and the Maitre de Chai profess similar sustainable measures despite their