Importance of Managers for the Success of an Organization - Assignment Example

BUSINESS MANAGEMENT, ORGANISATIONAL STRUCTURE, AND SWOT ANALYSIS table of contents Superior Products 9 The Brand Image of Amazon and Standing Has Allowed it to be Preferred by the Clients 9 The Corporation Rides On the Economies of Scale 10 The Corporation’s Presence is Only Online 10 The Organisation Sells at Small Margins 10 Amazon Has Acquired so Much Unconstructive Exposure 11 Online Payment Arrangement 11 Physical Existence 12 Online Danger of Security 12 Lawsuits 12 The Organisation Faces Many Challenges from Strategic Alliances 12 Regional Retailers Who Offer Products a Low Costs 12 Introduction A manager, management and the staff form a body that is an organisation, and are the main determinants of organizational success. SWOT analysis is an integral process for loopholes strategizing of success in an organisation. Manager, Management and Organisation and Why Managers are Important for the Success of an Organisation A manager refers to a person who is in a position of being accountable of some unit, group or department in an organisation. He takes control of the department, guides the human resources and makes crucial decisions on key issues in the organisation. He has a team of personnel reporting to him, so he plays the decision-making role. Management is the process of controlling, synchronizing and scheduling for the resources and people in an organisation or unit. The main purpose management is to drive the organisation towards realization its prearranged objectives and goals. Management involves marketing and improvement (Ananthan & Appannaiah, 2010). Some management specialists refer to management as a factor of production just like money, resources and equipment. It involves joining various organisational functions like preparation, organizing, commercial policymaking, controlling, coordinating and directing. The size of management ranges from a single person to many people in small and large organisations respectively. Organisation refers to a collection of people and wealth for some predestined reason, like for conducting business, for association or society. It is the exploit of organizing resources for a particular reason comprise people and groups of people. They are made up of different functions and are focused on attaining goals collectively (Drucker & Maciariello, 2008). Workers may come and go, but the organisations remain, in other words, they are largely independent of employees. Managers are Important For the Success of An Organisation For any business organisation to accomplish its goals, its employees must be successful in their duties. A business will depend on the strength of its managers to succeed. Good managers influence employees to success. Managers are responsible for recruiting, retaining and motivating the workforce. Managers are responsible for preparation and forecasting to determine the future of the business. Managers organize the necessary resources and people for the achievement of the predetermined business goals. It is their duty to identify and utilize any opportunity available for the organisation (Ananthan & Appannaiah, 2010). They guard the business by foreseeing and moving against any threats to the business’ success. They prioritize and apportion the scarce wealth for various organisational activities Managers sway the staff to perform certain tasks in line with the accomplishment of the business objectives. A manager synchronizes the various activities in an organisation and ensures that they all get accomplished as intended. They decide what is to get completed, who is to do it, how and when it is to be done. They have to propel the business onward despite the challenges they run into. 2. a) Organisational Structure and its Significance in Achieving Organisational Success Organisational structure refers to the arrangement of an organisation’s communications, duties, rights and authority outlines in a hierarchical way. It clearly spells the blueprint of allocating and controlling duties and authority. It also shows how information flows from one level to another in the organisation (Ananthan & Appannaiah, 2010). Every organisation has its organisational configuration. The formation depends on the approach and objectives of the organisation. In organisations where arrangement is central, the higher-ranking management controls the subordinate departments tightly. For organisations where the formation is decentralized, the influence of making decisions gets shared in the midst of the departments and units. If implemented appropriately in any organisation whether big or small, organisational arrangement guides managers and staff on definite issues of human capital. It lays out the systems of reporting that determines the organisation’s workflow. With such a prescribed outline about the structure of a company, it is easier for management to bring in new positions in the organisation. It is even easier to generate a flexible means of accomplishment. In case of the absence of a managerial structure, human resources in the organisation may find it so hard to figure out whom they ought to report to officially. The person with the final influence or responsibility may not be easily recognized (Ananthan & Appannaiah, 2010). Operational efficiency in the organisation gets enhanced as workers are conversant with the pecking order of reporting. The operations of various departments become smooth, fast and efficient. The managerial configuration is a road map for managers while conducting promotions inside the organisation. Managers can make available solid progression tracks for employees and all their workers at entry level. Organisational structure cultivates joint efforts. If all employees work in their departments with the aim of accomplishing their targets as predetermined by the organisational arrangement, the company will easily reach its business aspirations (Drucker & Maciariello, 2008). Leaders of the diverse departments are accountable for handing over projects and tasks to all subordinate staff members. These departments are then able to meet the time limits of their assignments. Through the help of a managerial structure, managers can assess the performance of their human resources. Supervisors are able to see the tasks accomplished by their juniors by utilizing the linear arrangement. They can review the skills and potential of their assistants, how they communicate with their fellow staff and the time they take to complete responsibilities. Using this understanding, the supervisors can go on to carry out semi-annual and annual performance evaluations of the employees. For most organisations like sales and promotion companies, organisational arrangement is useful in running changes in the market (Drucker & Maciariello, 2008). Managers are in a point to meet, identify the origins of problems and build solutions as a team. Change is so frequent in all industries, and the managers must try and ascertain the best organisational structure that can counteract those changes 2. b) Organisational Chart Showing the Organisational Structure of BT Company a) The Vision, Mission and Corporate Strategy Amazon and why SWOT analysis is Important in Carrying out Strategic Management Process of Amazon Amazon is an online sales company, which sells and markets its products through the internet. The organisation has subordinate, which also sell Amazon goods. Vision The corporation has the dedication of ensuring the maximum societal responsibility values in everything we commit. The operational circumstances provided by the organisations we do dealings with are secure, and workers are fairly treated, and the mechanized actions are environmentally responsive. Mission The Company’s undertaking is the provision of low price, user pleasant goods with amalgamation of high quality. The mission and vision statement of the Amazon Corporation are a depiction of what is intended to be seen of the corporation by the consumers and the public. These statements offer the organisation a competitive edge and set it apart from others companies, that compete against it. They also show that the organisation id directional and responsive to the society, employees and the environment. The statements create a message showing that the company is ideal for the acquisition of services and products considering all social, environmental, quality and fiscal matters. Strategic SWOT Analysis of the Company Analysis the strengths, weaknesses, opportunities and threats helps the company strategically in making decisions and charting suitable undertakings where there are weaknesses as discussed below. STRENGTHS Cost Leadership The approach of the price leadership that the business uses ensures that it the corporation is placed at the forefront of the competitors. This plan ensures that the company products and services that the corporation has costs lower than that of other participants. The corporation realizes this by using the economies of scale and availing diversified goods to its clientele. The organisation displays its goods via online platforms hence minimizing the product marketing costs. This makes the corporation to be the leading online merchant internationally. (Strategic Managenent Insight, 2012) Superior Products The corporation’s products and services are of higher class as compared to those of its rivals. The shipping times taken by the company are very efficient. The organisation also offers the supplementary services to the clientele and has an extensive variety of goods for the consumers from where to select. The Brand Image of Amazon and Standing Has Allowed it to be Preferred by the Clients The organisation has been able to implement tactical acquisition. The corporation has acquired new companies, which enhance the service and goods offer, boost the company assets and abilities of the human capital. The organisation has empowered its clients with cloud technology services for consumers to secure their information. Additionally, the enterprise has been improving its client relations and administration of information. Proficient Supply Series Systems The corporation warehouses are advantageously positioned in the outlets where the organisation carries its sales operations. Amazon stores are located well in nature in each business to guarantee that the customers have quick and convenient access to the products at the most opportune instant and place. The Corporation Rides On the Economies of Scale The organisation is able to acquire goods from varying producers internationally at considerably low costs. The organisation is also able to minimize the outlays by adoption of the IT solutions. WEAKNESSES The Corporation’s Presence is Only Online The corporation has no real material existence like other retail outlets for instance Wal-Mart. This is an implication that clients are not able be able to examine the products physically on location, which places the organisation at an aggressive disadvantage. The Organisation Sells at Small Margins Some of the goods that the organisation stores get sold at a extremely minimal or zero margins with the intent of acquiring the marketplace share and trump the rivals. This could be a perfect technical undertaking in the short period, but in the long term minimizes the sales earnings of the organisation. The rivals can respond to the strategy by offering an extensive assortment of differentiated goods thus placing the long period survival of the organisation at risk. Amazon Has Acquired so Much Unconstructive Exposure The organisation hype has been extensively affected by the claims of tax dodging in the United Kingdom and US where most of its revenues are drawn from. The operational circumstances of its workers are poor, the purchaser groups have also criticized the corporation for its price bias policies. OPPORTUNITIES Online Payment Arrangement Amazon has a prospect to expand its online system of imbursement and introduce the services that are analogous to Pay Pal. By elaborating the payment method, the organisation will be able to please its consumers who are unwilling to give the sensitive banking data or any other vital information when procuring a specific good. The corporation can then certify other retailers to implement the method. The organisation has a chance of producing its own brands (goods and services) that will empower it to profit by raising the sales and productivity. Additional, Increment of the Goods and Service Collection through Acquisitions The organisation can get hold of more enterprises in addition to the organisations already in its hold from the past acquisitions campaigns. Amplify their Availability in Other Nations The organisation can amplify its growth by ever increasing its existence in other geographical regions and Nations specifically in the budding marketplaces such as Latin and Asian countries. Physical Existence The organisation may set up the actual physical outlets for its operations. Sales channel establishments could guarantee that the delivery points of the organisation are well-organized because the clients could pick up their products expediently. THREATS Online Danger of Security The requirements of the virtual clients of Amazon to give out vital data such as information about bank accounts, exposes the clients to virtual criminals. With the growing incidences of these virtual clients, the hackers can steal the private data of the clients. Lawsuits The Lawsuits have been instigated against the organisation by the authorities in the United States and UK for the reason that of tax avoidance, attract profound castigatory procedures and possible incarceration of the corporation executives. These legal suits can cost the organisation Billions of Dollars and customers may lose faith in the corporation. The Organisation Faces Many Challenges from Strategic Alliances Amazon enjoys a lot of customer base, but this could not be the case in future because of the strategic alliances that are being formed by the small retailers with other large or small companies. For example, w-books and Apple Inc formed is a threat to Amazon. (Monitor, 2012) Regional Retailers Who Offer Products a Low Costs The presence of other online players whom offer the products at low costs is a threat to Amazon existence in some countries such as UK. The small firms are well versed with the local operating environment than Amazon. 3b) Performance of the Company Against Changing Organisational Culture According to Hsu et al. (2009), the performance of an organisation can greatly get improved with a change in the organisational culture. Denison et al. (2010) suggest that an improvement in the organisational learning is a great change that would lead to improvement in the performance of an organisation. Singh (2007) assets that organisations that have in place company cultural traits that are highly adaptive stand a chance to experience radical improvements in performance. Highly adaptive organisational cultures allow organisations to tap into emerging opportunities in the market as they arise since they enable quick response to market changes. An organisational change in decision-making practices from predominant manager’s role in making strategic decisions to enabling the employees to take part in major decisions is an improvement catalyst to the organization. According to Denison et al. (2010), it allows for the development of joint ownership between the organization and the employees, spurring performance improvement. Engaging of employees enhances early detection of trends, threats or opportunities and an adaptable system allows for quick response. Employees also get the urge to learn more when an organisation reverts to an adaptive culture since it gives support to the workers. Business performance results can get improved significantly through cultural variations in the aspects of the business mission, level of adaptability, employee involvement and adoption of consistency. Business culture change in situations that adopt new methods of working, and improving teamwork would empower employees and spur performance. When the company changes its culture by including its workers in the mission statement, they would get incorporated in the company’s planning activities, it would improve the company’s performance. Conclusion Managers need SWOT analysis for enhancing organisational success and changing of the organisation’s culture could enhance great improvements for an organization. Bibliography Ananthan, B., & Appannaiah, H. (2010). Business management (Rev. ed.). Mumbai [India: Himalaya Pub. House. Top of Form Denison, D. R., Haaland, S. and Goelzer, P. (2010) Corporate culture and organisational effectiveness is there a similar pattern around the world? Advances in Global Leadership, 3(2): 205-227. Drucker, P., & Maciariello, J. (2008). Management (Rev. ed.). New York, NY: Collins. Hsu, Y. L., Lee, C. H., Chih, W. H. and Chiu, T.Y. (2009) Organisational learning as an intervening in the life insurance industry, The Business Review, 12(1): 174-186. Ratnasingam, P. (2006). SWOT analysis for B2C e-commerce the case of Amazon.com. Hershey, PA: Idea Group Pub. Read More