Capstone Part 2 - Term Paper Example

In attempting to achieve its goal, Telsa uses batteries and powertrains that are designed to reduce worldwide reliance on fuel powered transport and at the same time, reduce the price of electric vehicles. Telsa cooperates with automobile makers with a view to putting more electric cars on the market. So far the list of Telsa vehicles are the Roadster which was introduced in 2008; the Model S which was introduced in 2012 and the Model X which is forthcoming in 2015 (Telsa Motors, Inc., 2014).

Telsa’s Roadster was introduced as a sports car with the ability to accelerate from 0 mph to 60 mph in just 3.7 second and could travel 245 miles for each charge. The Model S, a sedan, goes from 0 mph to 60 mph in 4.2 seconds and travels 265 miles for each charge. This car was awarded the car of the year and the U.S. National Highway Safety Administration conferred a 5-star safety rating on the car. The forthcoming Model X is a cross between a SUV and a minivan (Telsa Motors, Inc., 2014). Telsa’s recorded revenue is US$2.

01B and its sales growth for 2013 was 387.2%. Telsa’s main competitors are Mitsubishi Motors Corp. ADS, Peugeot A.A. ADS, Tata Motors Ltd. ADS, Mazda Motor Corp.; Kia Motors Corp., Renault S.A., Fuji Heavy Industries Ltd. ADS and Fiat Chrysler Automobiles N.V. The competitors are listed in order of ranking and Telsa ranks near the bottom directly above Fuji Heavy Industries Ltd. ADS (Market Watch, 2014). Telsa as an organization is managed by a board of directors. Elon Musk, one of the founders of Telsa is the Chairman of the board and Telsa and is in charge of Product Architect and CEO of Telsa.

Musk maintains oversight of Telsa’s product strategy which includes the design, manufacturing and engineering of increasingly cost friendly electric vehicles for the average consumer. As the company’s CEO, Musk oversees the company’s daily